Lululemon athletica is a Canadian athletic apparel retailer, Inspired at designing athletic wear for both men and women who participate in a variety of sport such as yoga, running, mountain climbing and cycling. Like all organizations leadership beliefs contributed to the behavior and attitudes for their performance and success in the long run. LUlulemon has succeeded in developing both a brand and a culture of customers with a believe that wearing the product helps them to achieve their athletic goals, leading to more balanced and positive lives. Leadership beliefs that guide the socially responsible practices at Lululemon athletica are people, the community, their …show more content…
- Is Lululemon’s discretionary responsibility met? - does it contribute to the broader community? Lululemon athletica is involved in various charitable organization such as the centre for Integrated Healing and the Active Kids Movement program, It provides community awareness initiatives
3- What social responsibility strategy is Lululemon athletica pursuing?
Social responsibility strategies can be definite as the idea that business should balance profit-making activities with the activities that benefit society ; it involve developing businesses with a positive relationship to the society in which they operate. Among the four social responsibilities strategies, Lululemon athletica is a proactive strategy due to the fact that it takes leadership in social initiatives, and it meets economic, legal, ethical and discretionary