Lululemon Research Paper
“The beauty of our culture lies not just in what it brings to our company, but in what it brings to lives of the individuals who work at Lululemon.”
-Chip Wilson, Lululemon Athletica Founder
MGMT 4P90
Lululemon Athlerica
SHA LAI
# 4181236
2013.June.24th.
Table of Content
Excusive Summery Lululemon Athletica (usually referred to simply as “Lululemon” or “Lulu”) is a Canadian athletic apparel store that specializes in comfortable, quality clothing. The products are specifically designed for an active style. Lululemon have developed a cult-like following among athletes with their trained sales people, enlightening manifesto, and their positive outlook life. It was founded by Dennis “Chip” Wilson in 1998. The name was chosen in a …show more content…
His motivation is let Lululemon in response to let more female participate in sports and in accordance with his faith in yoga as the optimal path to maintain athletic excellence into an advanced age. The first store was opened in the beach area of Vancouver BC (see Figure 1). It has a design studio, a retail store, and shared space with a yoga studio. The reason was to have not only the store, but also a community hub where yoga lovers could discuss and share the physical aspects of healthy living from yoga and diet to running and cycling as well as the mental aspect of living a powerful life of possibilities. The mission is to “provide components for people to live longer, healthier, and more fun life.” Their vision of the company is to “elevate the world from mediocrity to a place of greatness.” …show more content…
Thus if your customers don't like your product anymore, they will easily switch to another brand. However, the substitutes for sportswear can only be casual clothes. Company like Gap can be a threat to our industry. Some casual clothes have advantages of lower price and better looking. But their fabric for the clothes is not made specific for sporting purpose. The substitute rate is low due to there are not much substitutes industry customers can switch with.
-Rivalry Among Existing Competitors.
Lastly, there are quite many players in the industry all competing for the few customers available. Large firms such as Nike and Adidas have intense competing relationship with each other over 20 years. The companies have expanded globally for emergences of internet marketing and e-commerce. Competition is fierce especially in footwear industry. They are using any marketing tools to dominate the market. Such as with strategic marketing, strong brand identity, aggressive sales, and very high capital expenditure.
SWOT Analysis
Business
-Chip Wilson, Lululemon Athletica Founder
MGMT 4P90
Lululemon Athlerica
SHA LAI
# 4181236
2013.June.24th.
Table of Content
Excusive Summery Lululemon Athletica (usually referred to simply as “Lululemon” or “Lulu”) is a Canadian athletic apparel store that specializes in comfortable, quality clothing. The products are specifically designed for an active style. Lululemon have developed a cult-like following among athletes with their trained sales people, enlightening manifesto, and their positive outlook life. It was founded by Dennis “Chip” Wilson in 1998. The name was chosen in a …show more content…
His motivation is let Lululemon in response to let more female participate in sports and in accordance with his faith in yoga as the optimal path to maintain athletic excellence into an advanced age. The first store was opened in the beach area of Vancouver BC (see Figure 1). It has a design studio, a retail store, and shared space with a yoga studio. The reason was to have not only the store, but also a community hub where yoga lovers could discuss and share the physical aspects of healthy living from yoga and diet to running and cycling as well as the mental aspect of living a powerful life of possibilities. The mission is to “provide components for people to live longer, healthier, and more fun life.” Their vision of the company is to “elevate the world from mediocrity to a place of greatness.” …show more content…
Thus if your customers don't like your product anymore, they will easily switch to another brand. However, the substitutes for sportswear can only be casual clothes. Company like Gap can be a threat to our industry. Some casual clothes have advantages of lower price and better looking. But their fabric for the clothes is not made specific for sporting purpose. The substitute rate is low due to there are not much substitutes industry customers can switch with.
-Rivalry Among Existing Competitors.
Lastly, there are quite many players in the industry all competing for the few customers available. Large firms such as Nike and Adidas have intense competing relationship with each other over 20 years. The companies have expanded globally for emergences of internet marketing and e-commerce. Competition is fierce especially in footwear industry. They are using any marketing tools to dominate the market. Such as with strategic marketing, strong brand identity, aggressive sales, and very high capital expenditure.
SWOT Analysis
Business