Leadership beliefs that guide the social responsibility of Lululemon Athletica consist of staying true to their mission statement from the very beginning, integrating aspiring trust and loyalty into its educators, guests, and ambassadors. Lululemon Athletica’s mission statement is to provide the components that will help people live longer, healthier and have more fun lives. The mission statement was intended to inspire people to incorporate yoga into their daily lifestyle. This company strives to produce the highest …show more content…
The actions followed by this specific strategy includes meeting economic, legal, ethical and discretionary responsibilities. Lululemon focuses on meeting economic responsibilities by continuously training educators and pursuing the educational corner in the stores to promote knowledge of yoga and available yoga classes in local studios. In addition, the company incorporates charitable programs to raise awareness of local organizations in the communities in which they supply their products. Ethically speaking, the company has stayed true to the company motto. The Lululemon manifesto is what the company lives by, they strive to educate customers on their manifesto by placing it on the bag you receive that contains your purchase. The manifesto includes quotes such as “dance, sing, gloss and travel” “do one thing a day that scares you” “friends are more important than money” and much