38726844 CanyonRanch Case Study Analysis
Case-Study Analysis
Canyon Ranch
Sheetal Rahate (20719871)
Document Organization
Section 1: Introduction Purpose, Limitations
Section 2: Company Overview Background, Situation (Core issues/problems), Current Strategy, Stakeholders
Section 3: Analysis and Evaluation CRM, Major identified problems and analysis, SWOT Analysis
Section 4: Recommendations/Alternate Approaches
Section 5: Conclusion
References
Section 1: Introduction
1.1 : Purpose
This document is intended primarily as a case-study report for the case Canyon Ranch by Piccoli and Applegate (2004), which provides insight and evaluates the strategic decisions made and/or various business strategies utilized by the organization in order to incorporate and manage their information system along with their business, and examines/suggests substitute methods of implementing MIS strategy in consideration.
1.2 : Limitations
The report focuses on the MIS initiatives taken by Canyon Ranch to leverage their business and the impacts it had on this organization. Information contained in the report is in accordance to Piccoli and Applegate’s perspective along with some insights from the key players in this organization i.e. their views and opinions about the subject matter.
Section 2: Company Overview
2.1: Background
Canyon Ranch (CR) is a health resort and spa that positioned itself such that it pioneered and evolved to be a leader in this luxury segment of spa industry. Founded by Enid and Mel Zuckerman in 1979, it aimed to attain its mission - “inspire people to make a commitment to healthy living, turning hopes and intentions into the highest enjoyment of life” [Canyon Ranch website].
Figure 1: Canyon Ranch's two main business divisions
It encompasses a range of services having both breadth and depth to various treatments and offerings, such that it’s appreciated several times for its “innovative view towards health, wellness, holistic and integrative
Canyon Ranch
Sheetal Rahate (20719871)
Document Organization
Section 1: Introduction Purpose, Limitations
Section 2: Company Overview Background, Situation (Core issues/problems), Current Strategy, Stakeholders
Section 3: Analysis and Evaluation CRM, Major identified problems and analysis, SWOT Analysis
Section 4: Recommendations/Alternate Approaches
Section 5: Conclusion
References
Section 1: Introduction
1.1 : Purpose
This document is intended primarily as a case-study report for the case Canyon Ranch by Piccoli and Applegate (2004), which provides insight and evaluates the strategic decisions made and/or various business strategies utilized by the organization in order to incorporate and manage their information system along with their business, and examines/suggests substitute methods of implementing MIS strategy in consideration.
1.2 : Limitations
The report focuses on the MIS initiatives taken by Canyon Ranch to leverage their business and the impacts it had on this organization. Information contained in the report is in accordance to Piccoli and Applegate’s perspective along with some insights from the key players in this organization i.e. their views and opinions about the subject matter.
Section 2: Company Overview
2.1: Background
Canyon Ranch (CR) is a health resort and spa that positioned itself such that it pioneered and evolved to be a leader in this luxury segment of spa industry. Founded by Enid and Mel Zuckerman in 1979, it aimed to attain its mission - “inspire people to make a commitment to healthy living, turning hopes and intentions into the highest enjoyment of life” [Canyon Ranch website].
Figure 1: Canyon Ranch's two main business divisions
It encompasses a range of services having both breadth and depth to various treatments and offerings, such that it’s appreciated several times for its “innovative view towards health, wellness, holistic and integrative