50s 60s And 70's Analysis
Consuming Kids Comprehension
1) Since the 50s, 60s, and 70’s, there has been consequential development in children marketing. Children have grown into becoming a remunerative and key target audience for marketers, due to their vulnerability and credulity. Moreover, children’s advertisement took a turning point in the 80’s, when the government started regulating policies over children’s advertisement to protect them from over the top advertising. However, these policies did not last for long, as they were quickly deregulated as a result of The Reagan Administration’s strong efforts to do so. This transformation prompted further marketing directed at children, causing the consumer spending rates to go up by 35% per year, resulting in a total proliferation of 852%. As a result of the increasing demand on these products, the …show more content…
prices of products have significantly risen. Moreover, this is shown across children’s attachment to their cellphones and electronic devices, which are exposing them to over 3000 commercial messages a day. Furthermore, children are now approached by unexpected marketing techniques that they may not even realize. Examples on these advertisement tactics include viral marketing, product placement, schools, DVDs, video games and the Internet. In addition, children are used to getting what they want by nagging, and parents are becoming more compliant to their children’s wishes day by day. Furthermore, this played a salient role in making children an even more desirable prey for marketers.
2) Marketers have went beyond advertising for specific products, as they are attempting to secure children’s interest by insinuating their brands into their emotional lives, causing them to get overly attached to their products.
For instance, they are embedding kids favorite characters and celebrities in their advertisement and are associating them with their products. This makes the children form a strong emotional connection with these products, hence improving their sales. Moreover, marketers are enlisting the assistance of expert sociologists and psychologists in order to determine children’s fragile points and to define the word “cool” for each of the different age groups. Then, they employ these weak points in their advertisement in order to appeal to each age group based on their interests. Moreover, companies aim to attract children to their brands at a very young age, since they will keep on purchasing their products later on when they grow up. Furthermore, they are able to successfully do this by exploiting children’s social interactions and relations with their peers into their advertisements, thus occupying and engaging their
attention.
1) Since the 50s, 60s, and 70’s, there has been consequential development in children marketing. Children have grown into becoming a remunerative and key target audience for marketers, due to their vulnerability and credulity. Moreover, children’s advertisement took a turning point in the 80’s, when the government started regulating policies over children’s advertisement to protect them from over the top advertising. However, these policies did not last for long, as they were quickly deregulated as a result of The Reagan Administration’s strong efforts to do so. This transformation prompted further marketing directed at children, causing the consumer spending rates to go up by 35% per year, resulting in a total proliferation of 852%. As a result of the increasing demand on these products, the …show more content…
prices of products have significantly risen. Moreover, this is shown across children’s attachment to their cellphones and electronic devices, which are exposing them to over 3000 commercial messages a day. Furthermore, children are now approached by unexpected marketing techniques that they may not even realize. Examples on these advertisement tactics include viral marketing, product placement, schools, DVDs, video games and the Internet. In addition, children are used to getting what they want by nagging, and parents are becoming more compliant to their children’s wishes day by day. Furthermore, this played a salient role in making children an even more desirable prey for marketers.
2) Marketers have went beyond advertising for specific products, as they are attempting to secure children’s interest by insinuating their brands into their emotional lives, causing them to get overly attached to their products.
For instance, they are embedding kids favorite characters and celebrities in their advertisement and are associating them with their products. This makes the children form a strong emotional connection with these products, hence improving their sales. Moreover, marketers are enlisting the assistance of expert sociologists and psychologists in order to determine children’s fragile points and to define the word “cool” for each of the different age groups. Then, they employ these weak points in their advertisement in order to appeal to each age group based on their interests. Moreover, companies aim to attract children to their brands at a very young age, since they will keep on purchasing their products later on when they grow up. Furthermore, they are able to successfully do this by exploiting children’s social interactions and relations with their peers into their advertisements, thus occupying and engaging their
attention.