599 Strategic Management Case 1
Strategic Management Process/Vision, Goals, Objectives
By:
George
Module 1 - Case
MGT 599: Strategic Management
TUI University
Date: March 26, 2011
Summary
I think The Coca-Cola Company has done an exceptional job with defining their mission, vision, values and goals. These items may not be listed under the appropriate titles based on the background information present in this module but the information has been provided within the titles that are listed on the company’s website. For example, the mission statement is listed under the focus on the market statement and the vision statement is listed under the mission statement. I feel as if this company has provided me with the direction of this company based on their mission statement. I am inspired by the vision of this company. The values of this company are values that represent a successful company. This company has set goals that will allow this company continued world success.
This executive summary will start with introduction of The Coca-Cola Company. Second, I will identify The Coca-Cola Company’s mission, vision, values and goals. Third, I will critically evaluate each element for this company and show how it is in line with the background information for this module and that no changes are recommended or required. Fourth, I will show how each of the elements account for the stakeholder’s interests. Fifth, I will conclude this executive summary. Introduction
The Coca-Cola Company has been around for over one hundred years and their manufactured goods are sold all around the world. A company does not survive for over one hundred years without an incredible map providing direction. This map is the company’s mission, vision, values and goals.
Company’s mission, vision, values and goals (all taken directly from The Coca-Cola Company’s Website)
Mission
• Inspire creativity, passion, optimism and fun
Vision
• To refresh the world….
• To inspire
By:
George
Module 1 - Case
MGT 599: Strategic Management
TUI University
Date: March 26, 2011
Summary
I think The Coca-Cola Company has done an exceptional job with defining their mission, vision, values and goals. These items may not be listed under the appropriate titles based on the background information present in this module but the information has been provided within the titles that are listed on the company’s website. For example, the mission statement is listed under the focus on the market statement and the vision statement is listed under the mission statement. I feel as if this company has provided me with the direction of this company based on their mission statement. I am inspired by the vision of this company. The values of this company are values that represent a successful company. This company has set goals that will allow this company continued world success.
This executive summary will start with introduction of The Coca-Cola Company. Second, I will identify The Coca-Cola Company’s mission, vision, values and goals. Third, I will critically evaluate each element for this company and show how it is in line with the background information for this module and that no changes are recommended or required. Fourth, I will show how each of the elements account for the stakeholder’s interests. Fifth, I will conclude this executive summary. Introduction
The Coca-Cola Company has been around for over one hundred years and their manufactured goods are sold all around the world. A company does not survive for over one hundred years without an incredible map providing direction. This map is the company’s mission, vision, values and goals.
Company’s mission, vision, values and goals (all taken directly from The Coca-Cola Company’s Website)
Mission
• Inspire creativity, passion, optimism and fun
Vision
• To refresh the world….
• To inspire