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Strategic Management

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Strategic Management
Introduction

This is a 2,000 word individual assignment which covers the following learning outcomes: • Apply knowledge and skills in relation to the key aspects of the strategic management process. • Compare different theories and perspectives of strategic management and use and appraise them appropriately.

|Content |Page |
|Introduction |1 |
|Instructions for the Assignment |2 |
|Assignment Guidelines |3 |
|Assignment Structure |4 |
|Performance Criteria |5 |

To complete this assignment, you are required to select one of the articles listed below. The titles of the articles are as follows:

Kwaku Ahenkora, Ofosuhene Peasah (2011). “Crafting Strategies that measure up”. International journal of Business Management, 2011

Le Merle M (2011). “How to prepare for a Black Swan” Strategy-Business August 2011

Kandybin, Genevo (2011), Big Pharma’s Uncertain future, Strategy-Business November 2011
Instructions for the assignment

This is an individual assignment whereby your task is to prepare a comprehensive academic essay based on the article chosen:

a) Evaluate the nature of the strategic issue – 20% b) Evaluate using published models and frameworks the article you have chosen—that is, what specific conditions enabled or encouraged it or any other strategic issues you want to discuss– 40% c)

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