7-Eleven - Paper
7-Eleven in Taiwan
With the accelerated pace of people's lives, convenience stores have played an increasingly important role in today's society. 7-Eleven and Family Mart, which are the most famous convenience-store chains, can be found easily in many countries or regions. This assignment aims to address 6 questions sufficiently that based on the case of 7-Eleven in Taiwan: the first two are focus on the concept of convenience stores and the rest will link with the expansion and adaptation of 7-Eleven to the new market---Taiwan.
Q1: How has the convenience-store concept evolved in the US?
Generally, the convenience store (CVS) can be defined as a retailing type of operation, satisfying consumers' demands for convenience and emergency. It is always a small store that provides a wide range of daily-use items and services such as groceries, newspapers, tobacco and even money order at a bright and neat environment with acceptable prices and speedy transactions.
The concept of CVS was established by the Southland Ice Company in the United States in 1927 (Aihwa Chang, 2012). An employee of Tote'm, which started by selling ice blocks, realized that consumers felt convenient if he stocked a few staple products like bread, milk and eggs after the local grocery stores were closed. This was the origin of CVS and during the 1950s, the convenience-store concept began to enter other states and was carried more widely into the lives of Americans. Then in 1962, long shopping hours (24 hours) gradually became a typical attribute of the concept and made CVS more popular. The development of CVS is surprising---the number of CVS, from only 500 locations in 1957 in the US, jumped to 144,875 by the end of 2008. Today, the concept of CVS has shaped American consumers' shopping way and became an important part in consumers' daily life in the US.
Actually, the emergence and rapid growth of the concept were owed to several reasons. Firstly, CVS filled in since supermarkets and grocery
With the accelerated pace of people's lives, convenience stores have played an increasingly important role in today's society. 7-Eleven and Family Mart, which are the most famous convenience-store chains, can be found easily in many countries or regions. This assignment aims to address 6 questions sufficiently that based on the case of 7-Eleven in Taiwan: the first two are focus on the concept of convenience stores and the rest will link with the expansion and adaptation of 7-Eleven to the new market---Taiwan.
Q1: How has the convenience-store concept evolved in the US?
Generally, the convenience store (CVS) can be defined as a retailing type of operation, satisfying consumers' demands for convenience and emergency. It is always a small store that provides a wide range of daily-use items and services such as groceries, newspapers, tobacco and even money order at a bright and neat environment with acceptable prices and speedy transactions.
The concept of CVS was established by the Southland Ice Company in the United States in 1927 (Aihwa Chang, 2012). An employee of Tote'm, which started by selling ice blocks, realized that consumers felt convenient if he stocked a few staple products like bread, milk and eggs after the local grocery stores were closed. This was the origin of CVS and during the 1950s, the convenience-store concept began to enter other states and was carried more widely into the lives of Americans. Then in 1962, long shopping hours (24 hours) gradually became a typical attribute of the concept and made CVS more popular. The development of CVS is surprising---the number of CVS, from only 500 locations in 1957 in the US, jumped to 144,875 by the end of 2008. Today, the concept of CVS has shaped American consumers' shopping way and became an important part in consumers' daily life in the US.
Actually, the emergence and rapid growth of the concept were owed to several reasons. Firstly, CVS filled in since supermarkets and grocery