Preview

Kudler Market Structure

Good Essays
Open Document
Open Document
1203 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Kudler Market Structure
Differentiating Between Market Structures in Kudler
ECO 365

Differentiating Between Market Structures in Kudler
As a hired consultant a market analysis is performed for the Kudler Fine Food Virtual Organization. To gain full review of the company 's potential the organization’s strategic plan, marketing overview, customer 's views, and market surveys are reviewed. The information will allow an understanding of the company 's competitiveness within the industry. The market structure that best relates to the virtual organization is revealed to access whether the organization has the ability to achieve long term profitability. At the end of the analysis recommendations will be provided to the company to show how the company can maximize profits. …show more content…
The organization has developed a loyalty by its customers and has profited from this loyalty. The company has achieved profitability by expanding its services such as parties and frequent shopper programs (Apollo Group, 2011). The development of these added programs increased their revenue and expanded their customer base. Kudler Foods was the first to create these type of programs, first in their marketing area. Another way the company is competitive in the marketplace is through providing customers with new gourmet selections (Apollo Group, 2011). This allows the company to follow trends of its customers and being able to set a price on those items. By being flexible on their pricing, the company can change prices when there is need to stimulate the sale on select products. This keeps Kudler Fine Foods competitive in the …show more content…
By use of the intranet website of the company there was tools and resources available to make an accurate picture of the company. Thus allow identification of the company’s strengths and weaknesses. The strengths of the company allows the company to sustain itself in the marketplace. However the company’s weaknesses imposes threats to the company to remain a leader in its current region. The company is an oligopoly market structure, because there are only a handful of similar stores that offer same products and services in its area. If the company imposes the recommendations, the company will be able to take a substantial lead in the market, and also began an adventure to become nationally known and become a profitable franchised
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Kudler Fine Foods Service Request
    • 1160 Words
    • 5 Pages

    Kudler Fine Foods Service Request

    Kudler Fine Foods has had great success in the past and present with its mission and sales. Since its first upscale store opened in 1998, Kathy Kudler (Founder) has expanded and opened stores in two other locations. So, to further expand its operation, Kudler has decided to express interest in designing Kudler Fine Foods Frequent Shopper Program. This shopper program should increase revenue. With this being revolutionized, Kudler’s new initiative is tracking purchase behavior at the individual customer level and providing high value incentives through a partnership with a loyalty points program. The customer purchase behavior patters will help Kudler refine its processes and offerings to best satisfy their valued customers. Price is not the primary differentiating factor for Kudler consumers; these consumers are focused on quality and finding specialized items. Therefore, rather than providing everyday discounts to the customers for their purchase frequency like lower end markets, Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods (Apollo Group, Inc., 2007).…

    • 1160 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Differentiating Between Market Structures in Kudler
    • 1030 Words
    • 5 Pages

    Differentiating Between Market Structures in Kudler

    * Kudler Fine Foods markets structure is closer to oligopoly. Their strategic plan outlines a “gourmet food shop” is the only store in its southern California region that offers its range of goods and services (Apollo, 2011). They also view themselves similar to stores like Harvest Ranch Market, Cardiff’s Seafood Market, and real-world firms, Trader Joe’s and Whole Foods (Apollo, 2011). The statement seems to be true since Kudler Fine Foods is specialized on selling organic specialty food and wines. They sell their product on a limited area-South California. Also, the high cost of the specialty food is an obstacle to entry is another argument that Kudler…

    • 1030 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Bsa 375 Kudler Fine Foods
    • 2993 Words
    • 12 Pages

    Bsa 375 Kudler Fine Foods

    With the advent of the Frequent Shopper (Loyalty Points) program, Kudler fine Foods is intending to assist its customers by providing them with the products and services that they desire most. Kudler (2007) intends to accomplish this by tracking individual customer purchasing decisions and patterns (Sales & Marketing: Sales Plan 2007, para. 1). With this program, Kudler intends to satisfy their customers’ needs and desires and in the process, increase their revenue.…

    • 2993 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Good Essays

    Kudler Fine Food- Eco 365
    • 1093 Words
    • 5 Pages

    Kudler Fine Food- Eco 365

    Kudler Foods specializes in providing unique and high quality ingredients for the gourmet chef. In an effort to increase profits, the company is interested in adding catering to its service offerings. The success of the catering service offering is dependent on the creation of an appropriate and effective marketing campaign. The market campaign chosen must step up to the plate and make this happen. Things could go as planned but it's highly based on the market team. They have to know what it takes to make this productive so that Kudler can see a profit overall. Kathy Kudler has hired me to review and make some recommendations. This paper is going to analyze how Kudler Fine Foods will maintain and grow with a profit.…

    • 1093 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Smith Consulting
    • 1033 Words
    • 5 Pages

    Smith Consulting

    Smith Consulting has been retained in order to develop a functional and effective Frequent Shopper program for Kudler Fine Foods. Kudler Fine Foods has decided that it is in its best interest to implement this type of new marketing plan in order to build customer loyalty. The program will allow the shoppers at Kudler Fine Foods to earn points based on the purchases they make. These points will allow consumers to earn high end rewards. Kudler Fine Foods has specified to Smith Consulting that the desired program must be easy for the customers to understand and participate in. The reward points must be set as a reasonable limit for both the merchant and the consumer and available for redemption of items that are considered "high-end." Smith Consulting will also be responsible for constant evaluation of the program in its early stages in order to determine what type of reception the program is receiving from the customers of Kudler Fine Foods.…

    • 1033 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Hrm 310 Week 3
    • 871 Words
    • 4 Pages

    Hrm 310 Week 3

    Kudler’s next enterprise is following purchase behavior of individual customers and encouraging large incentives with a loyalty points program (University of Phoenix, 2011). Tracking this information will allow Kudler to better assist its customers and offer products and deals that are best matched to its customer’s needs. Being a specialty store, the Kudler customer is most concerned with the quality of the product and its uniqueness and availability in the local market. To match the tastes of its customers, Kudler’s loyalty program offers its customers with rewards such as high end gift items, airline first-class upgrades, or other specialty foods (University of Phoenix, 2011). In order to adapt to this new incentive program, the sales department at Kudler is going to need change. The sales department must add another program to the repertoire of sales at Kudler Fine Foods. Pushing the loyalty program needs to integrate itself into the everyday sales message. In order for the program to become successful and achieve its goal of increasing revenue, the sales department needs to be on board with the changes. There is a need for increased training surrounding the loyalty program and its benefits and offers. A bonus program for employees that garner…

    • 871 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Eco 365
    • 1071 Words
    • 5 Pages

    Eco 365

    Although Kudler Fine Foods has been experiencing significant growth, the organization does have competitors. However, Kudler Fine Foods employs a variety of tactics to remain competitive within the market. One way in particular is Kudler Fine Foods differentiated itself from many competitors in the food market by exclusively offering only gourmet products in its stores. Kudler Fine Foods also strives to ensure that the organization’s customers receive the highest level of customer service attainable. These tactics allow the organization to dominant its share of the market without direct competition from traditional supermarkets (Kudler, 2003). However, there are competitors that pose a significant threat to Kudler Fine Foods. For instance, Cardiff Seaside Market has been in business since 1985 and its location is within five miles of two of Kulder’s stores (Kudler, 2003). Cardiff Seaside Market main products are meat, produce, and…

    • 1071 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Acc421
    • 899 Words
    • 4 Pages

    Acc421

    One of Kudlers Fine Foods marketing techniques is to have in-house parties which will teach the customers how to prepare specific international foods. This marketing operational goal is to help expand services as well as increase revenue. Another technique that Kudler Fine Foods used was to bring in celebrity guests and world renowned chefs. The hopeful outcome of such an event was to get buyers into purchasing as well as considering the high quality foods. Kudlers…

    • 899 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Bsa 385 Week 3
    • 1153 Words
    • 5 Pages

    Bsa 385 Week 3

    Kudlers’s new initiative is tracking purchase behavior at the individual customer level and providing high value incentives through a partnership with a loyalty points program. The customer purchase behavior patterns will help Kudler refine its processes and offerings to best satisfy their values customers. Price is not the primary differentiating factor for Kudler consumers; these consumers are focused on quality and finding specialized items. Therefore, rather than providing everyday discounts to the customers for their purchase frequency like lower end markets, Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods.…

    • 1153 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Kudler Fine Foods and Market Research
    • 1298 Words
    • 6 Pages

    Kudler Fine Foods and Market Research

    The definition of marketing as stated by the American Marketing Association is that: “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” (marketingpower.com, 2008) Marketing is not a choice but yet an essential part of any business. Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations (La Jolla, Del Mar and Encinitas). Each store has a large amount of retail space located in a stylish shopping center. The stores are stocked with the very best domestic and imported produce (phoenix.edu, 2008). Kudler Fine Foods has decided to explore new options to which they might offer to their customers. This paper will first justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics. Next the paper will explain Identify the areas where additional market research is needed.…

    • 1298 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Kudler Fine Foods
    • 1144 Words
    • 5 Pages

    Kudler Fine Foods

    Justifying the Importance of Market Research in the Development of Kudler Fine Foods Marketing Strategy and Tactics…

    • 1144 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Kudler
    • 2859 Words
    • 12 Pages

    Kudler

    Within this paper I will justify the importance of research, marketing needs, competitive intelligence and analysis marketing strategy and tactics of Kudler Fine Foods. Kudler Fine Foods Grocery Store, which is owned by Kathy Kudler, is a connoisseur of good foods, high quality bakery products, and top of the line wines (domestic/ imported). For shoppers they have the pleasure not only to witness but endure the expansion of the Kudler’s dream. Kudler Fine Foods are ready to embark on a new journey of expanding services, improving operation, and intensify consumer’s purchases. In order to achieve the task that lies ahead, Kudler Fine Foods must increase growth, popularity, and revenue.…

    • 2859 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Better Essays

    Mgt 521 Strategic Plan
    • 1030 Words
    • 5 Pages

    Mgt 521 Strategic Plan

    One current problem that Kudler Fine Foods has is that the strategic plan is not current, it does not fit the company’s current make up, and the owner is too involved in each store location to concentrate on the company’s long term survival. Kudler’s owner needs to reevaluate the company’s strategic plan, from 2003, and have the managers to buy-in to the plan. The new plan not only should include the managers but also all vital employees as well. With all key employees contributing to the plan it will be easier to implement and evaluate its effectiveness (Frey, 2011).…

    • 1030 Words
    • 5 Pages
    Better Essays
    Read More
  • Better Essays

    Kudler Fine Food Drivers
    • 1400 Words
    • 6 Pages

    Kudler Fine Food Drivers

    Its culture is root in customer service. Through the innovation process, Kudler Fine Foods can meet their organizational goals and objectives and live up to Kathy Kudler’s vision of establishing a respectable customer service in store as well as through the Internet. One such example of innovation is the plans to create a frequent shopper program for their three stores in Southern California. Customers who participate in the program will receive news about store events, featured products, and sales. In addition, they will be given exclusive offers on select merchandise and discounts on cooking and wine classes (Kudler Fine Foods, 2013). The sales and marketing department can hold special events with the local hotels to introduce this new idea. The teaming up with local hotels brings uniqueness in the marketplace and will set Kudler apart from its competition. Through exploring innovative ideas, Kudler Fine Foods can bring new products to their customers, efficiency in production, and increase…

    • 1400 Words
    • 6 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Organization and Market Structure
    • 508 Words
    • 3 Pages

    Organization and Market Structure

    You will apply important microeconomics concepts toward the competitive strategies of the Kudler Fine Food Virtual Organization that affect its long-term profitability. You will evaluate the differences between market structures and review the organization’s strategic plan, marketing overview, market surveys, and other material to evaluate the organization’s competitiveness in the marketplace, including its customers’ views. In the process, you will identify the market structure that you believe best applies to this organization, and assess how the market structure positively and negatively affects the firm’s long-term profitability.…

    • 508 Words
    • 3 Pages
    Satisfactory Essays
    Read More

Related Topics