1. Clarity
2. Conciseness
3. Correctness
4. Concrete
5. Coherency
6. Completeness
7. Courteous
Clarity Use simple and familiar words and use short sentences. You have to present only one idea in each sentence.
Example:
The implementation of the plan was successful.
The plan was implemented successfully.(clear)
My son! Are you all right or not?
How are you my son?(clear)
Conciseness Stick to the point and keep it brief. Avoid unnecessary repetition.
Example:
There are four rules that should be observed. We have to observe these rules.
Four rules should be observed. (concise)
The issue of most relevance is teamwork.
The most relevant issue is teamwork. (concise)
Correctness
You have to verify all facts and figures. Use proper grammar and punctuation.
Example:
I don 't like when she tells me that I have to study.
I don 't like it when she tells me that I have to study. (Correct)
He studies here on this table.
He studies here at this table. (Correct)
Concrete
Choose image building words. Use action verbs and good vocabulary.
Example:
Give me one bite of chapatti. I am so hungry.
Give me one morsel of chapatti. I am so appetite. (Concrete sentence)
If you are good for others, the others will also good for you.
Do good, have good. (Concrete sentence)
Coherency
Coherency means connect the sentences. Organize information in a logical manner.
Example:
Succeeding in college often is a challenge for students. Most colleges provide services designed to help students. They include peer tutoring and personal counseling.
Succeeding in college often is a challenge for students. Therefore, most colleges provide services designed to help students, such as peer tutoring and personal counseling. (Coherency)
The movie has already started and my friend has not arrived yet.
The movie has already started, but my friend has not arrived yet.(Coherency)
Completeness
Provide all information
Bibliography: http://www.mindtools.com http://uogenglish.files.wordpress.com/2011/08/lec111.pdf