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A Rhetorical Analysis Of Avant Garde

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A Rhetorical Analysis Of Avant Garde
“AVANT GARDE” was created for Avant Grande magazine by Herb Lubalin in 1978. His typeface is described as a republication of Art-deco from 1980 to 2000. To create a magazine and logo, he worked with Ralph Ginzburg. However, during creating the logo, they had a problem to combine with incompatible letters. According to a worthwhile trouble, AVANT GARDE published by ITC was extreme in the design. Unfortunately, he realized that his logo was used misunderstood and poorly in everywhere. It became a stereotypical type in 1970’s. Today’s graphic design is influenced by Avant Garde.

I do believe that although this logo is considered as Art-deco, it is modern and strong. I really like his logos and magazines, because everything has their originality.
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