Preview

About Airasia

Satisfactory Essays
Open Document
Open Document
432 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
About Airasia
AirAsia is a Malaysian low-cost airline. It operates scheduled domestic and international flights and is Asia's largest low fare, no frills airline. AirAsia was a pioneer of low cost flights in Asia. It is also the first airline in the region to implement fully ticket-less travel and unassigned seats.
The airline was established in 1993 and started operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001, the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes's company Tune Air Sdn. Bhd. for the token sum of one ringgit. Fernandes proceeded to engineer a remarkable turnaround, turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM1 (US $0.27).
In 2003, AirAsia opened a second hub at Senai International Airport in Johor Bahru near Singapore and launched its first international flight to Bangkok. AirAsia has since started a Thai subsidiary, added Singapore itself to the destination list, and commenced flights to Indonesia. Flights to Macau started in June 2004, while flights to Mainland China (Xiamen) and the Philippines (Manila) started in April 2005. Flights to Vietnam and Cambodia followed later in 2005 and to Brunei and Myanmar in 2006, the latter by Thai AirAsia.
A new budget terminal, the first of its kind in Asia was opened in Kuala Lumpur International Airport on 23 March 2006. Built at a cost of RM108 million (US $29.2 million) and spanning some 35,000 square metres (116,000 square feet), the Low Cost Carrier Terminal (LCCT) is the new home for AirAsia Bhd. Initially, the LCCT handled 10 million passengers a year. AirAsia Group is expected to carry 18 million passengers in 2007.
AirAsia operates with the world’s lowest unit cost of US$0.023/ASK and a passenger break-even load factor of 52%. It has

You May Also Find These Documents Helpful

  • Powerful Essays

    Airasia Marketing Analysis

    • 4783 Words
    • 137 Pages

    There is new concept of aviation industry that gives a new opportunity for everyone to fly. It called Low-Cost-Carrier concept. LCCs open a totally new product such as no frills, no food, no drinks, no spacious seat, no travel agent bookings, but a very low…

    • 4783 Words
    • 137 Pages
    Powerful Essays
  • Good Essays

    AirAsia was initially launched in 1996 as a full-service regional airline offering slightly cheaper fares than its main competitor, Malaysia Airlines. Before 2001, AirAsia fail to either sufficiently stimulate the market or attract enough passengers from Malaysia Airlines to establish its own niche market. The turnaround point of AisAsia is in 2001, while it was up to sale and bought by Tony Fernandes. Tony Fernandes then enrolled some of the lending low-cost airline experts to restructure AirAsia’s business model. He invited Connor McCarthy, the former director of group operation of Ryanair, to join the executive team. In late 2001, AirAsia was re-launched in Malaysia as a trendy, no-frills operation with three B737 aircraft as a low-fare, low-cost domestic airline.…

    • 3763 Words
    • 16 Pages
    Good Essays
  • Powerful Essays

    Pest Analysis on Airasia

    • 1416 Words
    • 6 Pages

    AirAsia was set up by Dato' Tony Fernandes in 2001. In December 2001, Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air), an airline holding company then bought over AirAsia. Now, AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia. The airline now flies to over 40 destinations in Malaysia, Thailand, Indonesia, Macau, China, Philippines, Cambodia, Vietnam and Myanmar. AirAsia has formed 2 successful joint ventures in Thailand through Thai AirAsia, and Indonesia through AWAIR. Starting from 2 aircraft till now AirAsia owns 28 and has carried more than 223 millions guest through its low fares travel.…

    • 1416 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    AirAsia established in 1993 and start their operation in 1996, AirAsia owned by DRB-Hicom. In 2001, Tune Air Snd Bhd company that owned by Tony Fernandes purchase AirAsia from DRB-Hicom. Then since that time AirAsia do rebranding and relaunching as a low-fare carrier. As AirAsia…

    • 4244 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Airasia Analysis

    • 4362 Words
    • 18 Pages

    AirAsia is one of the fastest growing airline companies in the world, with a reputation as a low-cost, ‘no frills’ airline. It was originally a government owned business; yet, due to heavy debt, it was bought by former Time Warner executive Tony Fernandes in 2001, and this is where the real story begins.…

    • 4362 Words
    • 18 Pages
    Good Essays
  • Good Essays

    The vision of AirAsia has been “to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares”. AirAsia’s mission is to create a globally recognized brand in the ASEAN (Association of Southeast Asian Nations) and sustain profitability growth with the highest quality services and technological advancements.…

    • 943 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Airasia

    • 4769 Words
    • 20 Pages

    Prior to its take-over by Tune Air Sdn. Bhd. in 2001, AirAsia was owned by DRB-Hicom, a government-linked company (AirAsia, 2008). Its airline had not been able to take off and was eventually sold to Tune Air, literally for a song, for a token sum of RM1.00 or US$0.26 together with an accumulated debt of RM40 million (AirAsia, 2008). Tune Air was formed by Tony Fernandez and four entrepreneurs, some of whom had worked with the music industry which perhaps inspired the name of the company.…

    • 4769 Words
    • 20 Pages
    Powerful Essays
  • Satisfactory Essays

    air asia

    • 805 Words
    • 4 Pages

    To make the lowest carrier in airplane industry, AirAsia also face with challenged to make a decision in terms of efficiency in their business how it will acquire the system. AirAsia have two options in this strategy: in house building or…

    • 805 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Introduction to AirAsia

    • 10721 Words
    • 43 Pages

    The main hub of AirAsia is in Kuala Lumpur, namely the Low Cost Carrier Terminal (LCCT). In 2003, AirAsia launched its second hub at the Senai International Airport in Johor Bahru. Besides, AirAsia also launched its first international flight to Bangkok in the same year. Since then, AirAsia’s has been expanding its routes to different countries such as Singapore, Indonesia, Philippines, and China.…

    • 10721 Words
    • 43 Pages
    Powerful Essays
  • Better Essays

    Growth of AirAsia Berhad

    • 1966 Words
    • 8 Pages

    AirAsia Berhad, is a Malaysian low-cost airline. It operates scheduled domestic and international flights and is Asia's largest low fare, no frills airline. AirAsia was a pioneer of low cost flights in Asia. It is also the first airline in the region to implement fully ticketless travel and unassigned seats. However, as of 5 February 2009, AirAsia has implemented allocated seatings across all AirAsia flights, including in their sister airlines, Indonesia AirAsia and Thai AirAsia. Its main base is the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai AirAsia and Indonesia AirAsia have hubs at Suvarnabhumi Airport, Thailand and Soekarno-Hatta International Airport, Indonesia, respectively. AirAsia's registered office is in Petaling Jaya, Selangor while its head office is on the grounds of Kuala Lumpur International Airport in Sepang, Selangor. In 2010 Air Asia won an award for the world best low cost airline.…

    • 1966 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    Air Asia Advertising Types

    • 4327 Words
    • 18 Pages

    Starting with only two planes till now AirAsia owns more than 72 aircrafts. AirAsia become an award winning and the largest low cost carrier in Asia with leading low fare airline in the Asia. In 2003, AirAsia opened a second hub at Senai Airport in Johor Bahru near Singapore and launched its first international flights to Thailand. AirAsia has since started a Thai AirAsia subsidiary, added Singapore itself to the destination list, and started flights to Indonesia. Flights to Macau started in June 2004, while flights to mainland China (Xiamen) and the Philippines (Manila) were started in April 2005. Flights to Vietnam and Cambodia followed later in 2005. AirAsia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located in Malaysia, Thailand and Indonesia. To date, AirAsia has flown over 55 million guests across the region and continues to spread its wings to create more extensive route network through its associate companies, Thai AirAsia and Indonesia AirAsia. AirAsia is also spreading the amazing experience to exciting destinations…

    • 4327 Words
    • 18 Pages
    Powerful Essays
  • Powerful Essays

    Air Asia Company Profile

    • 2566 Words
    • 11 Pages

    AirAsia Berhad is a Malaysian low-cost airline. It operates scheduled domestic and international flights and is Asia's largest low-fare, no-frills airline. AirAsia is a pioneer of low-cost flights in Asia and was also the first airline in the region to implement fully ticketless travel. Its main base is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA).…

    • 2566 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    CASE

    • 6254 Words
    • 26 Pages

    first airline operator in Asia to adopt the low-fare, no-frills concept. AirAsia also became the…

    • 6254 Words
    • 26 Pages
    Powerful Essays
  • Good Essays

    PEST Analysis Of AirAsias

    • 3039 Words
    • 10 Pages

    AirAsia was set up by Dato' Tony Fernandes in 2001. In December 2001, Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air), an airline holding company then bought over AirAsia. Now, AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia.…

    • 3039 Words
    • 10 Pages
    Good Essays
  • Good Essays

    Air Asia essay summary

    • 3279 Words
    • 14 Pages

    AirAsia is a Malaysian low-cost airline headquartered in Kuala Lumpur International Airport, Sepang. It is Asia’s largest low-fare, no frills airline and a pioneer of low cost travel in Asia. AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines are Thai AirAsia, Indonesia Airasia, AirAsia Philippines and AirAsia Japan, which have hubs in Don Mueng International Airport, Soekarno-Hatta International Airport, Clark International Airport and Narita International Airport.…

    • 3279 Words
    • 14 Pages
    Good Essays

Related Topics