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Evaluation of the Impact of Social Networking in Traveling Website Introduction As has been noted by different authors, the advent of information technology and the internet has gave way to different changes on the way how business, marketing and other transaction or social networking is done. Since, different industries and business wanted to gain competitive advantage through the use of information technology, most of these enterprises are considering changes. There is a notion that users surf the internet, there are many enterprises that have their own website and thousands of advertisement are open with just a blink of an eye (Donthu & Garcia, 1999). The use of websites is available for any enterprise who wants to make each and every target consumer aware of their existence. In addition website development may enable the enterprise to be known worldwide since more and more users are being independent on the internet as a tool to get essential information. It is considered today as the most significant part of the travel marketing strategy in the world where competition is very stiff, and that is the market environment.
In today’s generation, travelers or visitors are not only visiting a specific place or events, simply just for fun. Most of them are looking for excitement, and more importantly learning process and tourists and travelers are looking for new products and services that would satisfy their needs. This is one of the reasons why, more and more countries are trying to be the number one choice of the tourists by providing them with exciting and unique travel experiences. In this regard, most travel enterprises are trying to offer something new which adheres to the consideration of the internet. They are considering the internet for marketing purposes to ensure that their industry will be the number choice of the tourists in choosing specific location to unwind, relax, enjoy, have fun or do their business getaways.