With regulators introducing taxation on electronic waste, Nokia has taken a proactive stance, exploring solutions to assist the company to prepare for possible future legislation. The report on deposit models that it has developed with the help of Accenture looks at how end-of-life mobile phone returns can be increased. New leasing models that encompass manufacturers, operators and consumers were also reviewed in this project.
Client Profile
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another.
Nokia’s technological and design innovations have made its brand one of the most recognized in the world. For more information, visit http://www.nokia.com/aboutnokia. Business Challenge
There are various initiatives by national and regional regulators worldwide to improve collection and management of electronics waste. They are particularly targeting improved end–of–life management. For example, recent electronic waste directives target collection of 85 percent of waste generated or 65 percent of product put on the market in the previous three years.
These new requirements may have a significant impact on
manufacturers of electronics devices like Nokia, the world’s second largest mobile phone maker by unit sales.
To ensure future compliance and avoid related costs, Nokia wanted to analyze different methods to increase returns of end-of-life equipment. In finding a solution, it took three key challenges into consideration: • The second–hand market for used phones is considerable and a large percentage of devices are unofficially disassembled. Nokia has very limited visibility of these material flows.
• Huge variation exists in terms of how markets are