References: Annual Reports, Publicly available information from the firm’s websites or news reports, Databases on DSU Libraries such as Mergent Online, Hoovers, Factiva
IMPORTANT: Cite all references
I. Core Issues Analysis in the case (1 paragraph 10 points
II. Industry Analysis: (1-1.5pgs) 25 points
a) Use Porter’s five forces analysis. You have to derive (i.e. explain and argue) the bargaining power of every industry force in the industry, then derive the profitability potential (20)
b) Identify the Key Success Factors in this industry 5 points
III. Analysis of Firm capabilities: 1 page 20 points
a) The key resources and capabilities of the firm 5
b) The core competences of the firm- apply the VRIN criteria 10
c) What are the main products and services offered by the firm (chart will do) 5
IV. Value Chain Analysis (0.5-1 page) 20 points
Analyze the firm’s value chain and compare its advantages with the major competitors in the industry IN TERMS OF VALUE CHAIN ADVANTAGES
V. Analysis of Firm Strategies 1 page 20 points
a) The type of business level strategy pursued by the firm. Explain using the dimensions of competitive scope and competitive advantage
b) The type of corporate level strategy and the extent of diversification pursued by the firm. Explain using the dimensions of corporate and operational relatedness or financial economies
c) What are the types of alliances and acquisitions the firm has engaged in recent years? Are they congruent with the corporate level strategy and their mission and vision statements
d) Any international or cross border ventures
VI. Recommendations for top management: 0.5 page 5 points