Plan de Marketing SWP

Business Plan for the WRSX Group

Participant name:

1. Executive Summary
(Complete this section of your plan last. Go straight to Section 2 of this plan. Return to the Executive Summary when you have completed all other sections.)
A. Purpose of the plan (e.g. establish mission, vision, goals and objectives for WRSX Group in the next three years.)

B. Company description
i. Company name ii. Products and services iii. Current/future structure

C. Market description
i. Target markets (geographic, demographic, segments) ii. Competitors

2. Mission Statement

(Current WRSX mission statement or a revised statement created by you.)

3. Company Objectives
(Objectives should include the goal sought, the index used for measurement, the target to be achieved and the timeframe in which the target is to be achieved.)
i. General company objectives ii. Marketing objectives iii. Operations objectives iv. Finance objectives
v. Human resources objectives

4. Market Analysis and Strategies

(Key factors impacting on or about to impact on WRSX Group's business taken from your Phase 1 Strategic Analysis and how you plan to deal with them.)
A. Macro environment economic factors

B. Business environment

C. Sector/market analysis
i. Describe the potential of the industry, outlook and trends and how you intend to position WRSX in relation to these ii. Describe WRSX Groups' products and services, market position in its different sectors as you see them in three years time iii. Competitive analysis and how you see that shifting
a. Market segments served by competitors
b. Strengths and weaknesses
c. Capabilities – marketing, financial, creative, production, other
d. Current and future competitive threats

D. Marketing activities
i. Overall marketing strategies that will deliver your company objectives in the next three years
a. Geographic strategy
b. Segmentation strategy
c. Pricing strategy
d.