Business Quiz Week 4

BUSINESS: MARKETING QUIZ WEEK 4 1. | Question : | (TCO 1) The Book Promoters Association of Canada members recently questioned what could be done to rejuvenate the Canadian book publishing industry. Some members claimed the problem was Canadian retailers had been replaced by Wal-Marts. Others said the problem was with stodgy promotions. Still others said the problem was caused by too little money being budgeted to fund marketing programs. It was time that Canadian book publishers used __________ to save the industry. | | | Student Answer: | | advertising | | | | sales promotion | | | | publicity | | | | marketing research | | | | tactical support | | Instructor Explanation: | Page 199 – 200 The Canadian publishers could use marketing research to identify and define both marketing problems and opportunities and to generate and improve marketing action. | | | | Points Received: | 3 of 3 | | Comments: | | | |

2. | Question : | (TCO 1) A conscious choice made from among two or more alternatives is called a | | | Student Answer: | | dilemma | | | | quandary | | | | decision | | | | paradox | | | | predicament

| | Instructor Explanation: | Page 200 Key term definition decision | | | | Points Received: | 3 of 3 | | Comments: | | | |

3. | Question : | (TCO 1) Research objectives are the | | | Student Answer: | | restrictions placed on potential solutions by the nature of the research. | | | | criteria or standards used in evaluating proposed solutions to the research. | | | | goals the decision maker seeks to achieve in conducting the marketing research. | | | | conjecture about factors or situations that simplify the problem enough to allow it to be solved using the proposed research. | | | | specific goals an organization seeks to achieve and by which it can measure its performance. | | Instructor Explanation: |