Dominick Lanza
Grand Canyon University: LDR 620
May 3, 2013
<Note: Even though APA does not require the date on a title page, it is a requirement for GCU papers.>
Company Overview
1) Create an overview of the company. Include such things as mission/ethics statements, products, markets, recent financial performance, global operations (if any), etc.
The analysis
2) Complete a SWOT analysis.
Strategic objectives
3) Identify the company 's strategic objectives.
The Plan
4) Explain specific plans in place to meet objectives (identify elements of price differentiation, image, support, quality, niche, penetration, geographic expansion, and any other marketing, operational, HR, or financial initiatives that might be in place).
Contingency Plan
5) Determine if the company has contingency plans for possible risk events and evaluate the viability of the plan.
6) Evaluate the business strategy by indicating whether you agree/disagree with the company 's present strategy, situational factors (if any) that you think might have been overlooked, and any suggested changes that you would make to the strategy.
Typing Template for APA Papers: A Sample of Proper Formatting for the APA 6th Edition This is an electronic template for papers written in APA style (American Psychological Association, 2010). The purpose of the template is to help the student set the margins and spacing. Margins are set at 1 inch for top, bottom, left, and right. The type is left-justified only—that means the left margin is straight, but the right margin is ragged. Each paragraph is indented five spaces. It is best to use the tab key to indent. The line spacing is double throughout the paper, even on the reference page. One space is used after punctuation at the end of sentences. The font style used in this template is Times New Roman and the font size is 12.
First Heading
The heading
References: American Psychological Association. (2010). Publication manual of the American Psychological Association (6th ed.). Washington, DC: Author. Daresh, J. C. (2004). Beginning the assistant principalship: A practical guide for new school administrators. Thousand Oaks, CA: Corwin. Herbst-Damm, K. L., & Kulik, J. A. (2005). Volunteer support, marital status, and the survival times of terminally ill patients. Health Psychology, 24, 225-229. doi:10.1037/0278-6133.24.2.225 U.S. Department of Health and Human Services, National Institutes of Health, National Heart, Lung, and Blood Institute. (2003). Managing asthma: A guide for schools (NIH Publication No. 02-2650). Retrieved from http://www.nhlbi.nih.gov/ health/prof/asthma/asth_sch.pdf