Nike Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, its employed more than 44,000 people worldwide. Their first products were track running shoe that is well-known until nowadays. The Company sells a line of performance equipment under the NIKE brand name, including bags, socks, sport balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs and other equipment designed for sports activities. It also sells small amounts of various plastic products to other manufacturers through its wholly owned subsidiary, NIKE IHM, Inc. In addition to the products the Company sells directly to customers through its Direct to Consumer operations, the Company has entered into license agreements that permit unaffiliated parties to manufacture and sell certain apparels, digital devices and applications and other equipment designed for sports activities.
Nike product
Nike produces a wide range of sports equipment specially sport shoes. They currently also produces shoes and jersey for the wide range of sport including track and field such as football, ice hockey, basketball and cricket. Nike also produces shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, cycling, volleyball, cheerleading, aquatic activities, auto racing, and other athletic and recreational uses. It is obvious that Nike specialized in sport footwear.
Direct costs refer to materials, labor and expenses related to the manufacture of a product. Other costs, such as depreciation or administrative expenses, are more difficult to allocate to a