According to reports from www.hoovers.com NIKE is the world 's #1 shoemaker and controls over 20% of the US athletic shoe market. The company designs and sells shoes for a variety of sports, including baseball, cheerleading, golf, volleyball, and wrestling. NIKE also sells Cole Haan dress and casual shoes and a line of athletic apparel and equipment. In addition, it operates NIKETOWN shoe and sportswear stores, NIKE factory outlets, and NIKE women shops. NIKE sells its products throughout the US and in about 200 other countries.
According to www.nikebiz.com Nike 's mission is as follows, "To be an innovative and inspirational corporate citizen in a world where our company participates. We seek to protect and enhance the Nike brand through responsible business practices that contribute to profitable and sustainable growth." This mission portrays its management 's beliefs and values of their desire to be number one and maintain the leading position in the sports and fitness shoe and apparel industry.
Within Nike 's code of ethics they also stress how important their social responsibility is to the company. They do not only what law requires, but also what is required to be a leader of their industry. To do this their management