As a conclusion, Nike was a rapid-growth company. Compare with other competitors in the same industry, it was more concentrated on their business strategies with their relentless focus better helping them to create the world’s most innovative product for the consumer around the globe. Each company in the world have their own corporate responsibility that would consistent to fulfill and to integrate. To Nike, it always think that corporate responsibility is not just getting better at whatever they done, and solve the influence and maximize the effective of entire supply chain, it was more than that. Nike assumes to struggling for the best, creating value for their business and innovation for a better world. In order to be more innovative and move forward than the others, Nike’s corporate responsibility approach has developed from focusing on management risk, philanthropy and deference one that utilizes their natural focus on innovation to transition Nike into a more sustainable business. For that Nike, they have to explore more of the new sustainable business model to the different operating environment.
In addition, they also think that the opportunities were greater than ever for their sustainability strategy to drive the business, establish a deeper consumers and community connections, and create for a positive social and environmental change. Hence, the sustainability of the environment has becomes one of the vital issue to Nike.
Whatever it is, it was apparently that Nike was going to advance from time to time and ensure that their corporate responsibility will be sustainable and continuous.
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