The article “Sustainability in the boardroom’’ from Harvard business review is written by Lynn S. Pain and released in July 2014. ‘’Lynn S. Paine is a John G. Mclean Professor of business administration and the senior associate dean for faculty development at Harvard business school. She is co-author of Capitalism at Risk: Rethinking the Role of business’’ (Harvard business review, jul/aug2014, Vol 92 issue 7/8, p86-94.)
In Paine’s article he tells us about the problem that a lot of companies recognize the importance of corporate responsibility and sustainability to their long term success, but almost none of them does something about it, except the board of Nike.
In the article he gives a detailed description of how Nike and jill ker Conway started the creation of a board-level committee as a way to institutionalize Nike’s commitment to corporate responsibility, how it worked out and questions why so few companies do the same.
Lynn starts the introduction with an interesting anecdote about jill ker Conway and how he and Nike where confronted with labor issues in the contract factories. This is a great overlap with the subject of his writing. in addition to that the writer uses quote’s and examples such as: ‘’(as Phil Knight said in 1988) wih ‘slave wages, forced overtime, and arbitrary abuse’’ in the introduction to make it better to understand and nicer to read
Lyn uses surveys to argue his opinion, and I think that is a good thing, but I miss the sources of the survey he mentions on the third page which makes it less reliable.
The paper is partly detailed what is a positive thing, but what is very strange is that at some parts in the paper the writer starts to write in less detail whereby the article gets a bit vague. for example at page five where he writes about ‘’the process can highlight strengths and weaknesses in management’s thinking and point to critical communication and execution challenges’’ in where he does