Nike Labor Practices
When people hear the name Nike they think of great footwear, quality apparel and top of the line athletic merchandise. People wear the Nike swooshes with pride, thinking what they are wearing will improve their own personal athletic goals, or simply boost their self-confidence. Also, people purchase the Nike brand because they relate it with so many of the athletes who Nike endorses. Nike being in the market, has opened so many doors for athletes and being in the media and advertising positive social values. Nike is a well-established company that endorses many top athletes that have a positive influence on its consumers. Nike does not show the same values with any of its illegal and immoral labor practices. There are ways for Nike to eliminate
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this problem and still be at the top of the chart.
Since 1997 when the Nike sweatshops were brought to public attention, Nike has made many steps to improve oversea labor issues.
Nike’s factories in China had a lot of underage workers and minimum restriction, allowing anybody to work. However, Nike has made a few changes to their code of conduct, which regulates anybody underage working or not having proper identification. Nike has a strong team and will come out of any storm that may affect their corporation. Nike was and still is a great company that started with two great men on a college campus, making success in the background with just a shoe incorporating a brand with a “swoosh” or check mark.
Greenberg, Josh, and Graham Knight. "Framing Sweatshops: Nike, Global Production, And The American News Media." Communication & Critical/Cultural Studies 1.2 (2004): 151-175. Communication & Mass Media Complete. Web. 21 Oct. 2016.
Nike is a big corporation that uses the media and production to make their profit. However, a lot of times they show their customers what they want them to see vs what they need to see. Nike is a very publicized and global shoe company and they create a lot of strategies to make their business big. Nike tends to associate itself with positive social values like sponsoring great athletes or helping the environment, which are all great things. However, Nike does use a few fallacies to promote their business like endorsing celebrities with their brand as a part of their image to make them look
good.
This source evaluates the framing sweatshop; however, Nike did use unregulated labor that was part of their expansion as a big corporation. Women mainly were the workers in China that worked for cheap labor. The more consumers that desire a fashionable and reasonable price shoe, puts a lot of pressure on the manufactures, which requires more sweatshops to do a lot more work to get the shoes out and to the consumers faster. Nike uses global manufacturing to create their shoes. However, if the consumer knew the truth behind a great shoe and how that shoe was produced, they may reconsider purchasing that shoe. This source is not that current. However, some of the social media and globalization of Nike still stands as of today because Nike still uses some of the same strategies to gain more consumers as they did back then. This source was published in 2004, although it holds its value as if it was published today. This source emphasizes the great role that Nike plays in this game and how they play it. They use charts with data to show people the rates of sweatshop laborers. The fallacies that this source use to work because Nike is still big corporation today and people are still purchasing their product. My plan with this source is to pin down the demographic in which I will advertise my ad and how I will do it. This source gives me pros and cons to Nike, which tells me what to present vs what I should present.
Lashinsky, Adam. "Nike's Master Craftsman. (Cover Story)." Fortune 172.7 (2015): 94-102. Business Source Complete. Web. 25 Oct. 2016.
This article assesses the effect of Nike product development and the CEO, Mark Parker’s attributes, like his leadership styles and technology and marketing skills. The people behind Nike like the CEO, Mark Parker and Phil Knight have been behind the great sneaker for a long time, but it’s about time they come out and show the world who is behind this great corporation and brand. Also Phil Knight, co-founder of Nike invented the “swoosh” logo for thirty-five dollars and built a global sneaker empire around it. Phil Knight and Mark Parker were both introverts, meaning that they really did not care for the media or being in the spotlight because their shoe makes money whether there in it or not. Also Nike received the Businessperson of the Year award in 2015 by “Fortune” magazine. Parker has brought Nike a long way since 2006 with his leadership and marketing strategies. Nike has doubled their revenues and profits and experienced increase in their stock price.
Conversely, this article assesses the effect of Nike product development and CEO, Mark Parker’s attributes, like his leadership styles and technology and marketing skills. The people behind Nike like the CEO, Mark Parker and Phil Knight have been behind the great sneaker for a long time, however it’s about time they come out and show the world who is behind this great corporation and brand. Also, Phil Knight, co-founder of Nike invented the “swoosh” logo for thirty-five dollars and built a global sneaker empire around it. Phil Knight and Mark Parker were both introverts, meaning that they really did not care for the media or being in the spotlight because their shoe makes money whether there in it or not.
Also Nike received the Businessperson of the Year award in 2015 by “Fortune” magazine. Parker has brought Nike a long way since 2006 with his leadership and marketing strategies. Nike has doubled their revenues and profits and experienced increase in their stock price. This article is analyzed very well because it presents two credible people that have all contributed to Nike and brought Nike to where it is today. This article has a credible author and brings the truth behind Nike to the forefront. This article not only gives you a descriptive text, however a chart that shows you the stats about Nike revenues. I plan to use this article as a template for the demographic to which I will advertise and this will help me exemplify my information into one big summary.
Low, Elaine. "Nike 'Will Be' Part of Apple Watch: CEO Mark Parker." Investor’s Business Daily 15 Oct. 2015: 00. Business Source Complete. Web. 24 Oct. 2016.
Nike is a huge corporation and they have helped the world's best athletes win races, games and a communicator, a leader in corporate responsibility. In this article, Nike proposes a plan to join Apple with their new Apple watches and grow their company and Apple. Nevertheless, the CEO, Mark Parker thought that it would be a great idea to stay a part of the wearable community. Nike tries to appeal to people that like to wear a lot of technology and keep it at a convenient distance on their body. However, in reference to wearing technological devices, Nike had a Fuel band that they brought out to the public last year that didn’t make as much money that it should have, so they backed off development and cut a few workers. The CEO, Mark Parker said he wore the APPLE watch and Fuel band.
The evidence in this article indicates that Nike is in a race to be at the top and stay at the top, however much information is left out including stats and reports with the stock market percentages, in reference to Nike and other corporations like Under Armor that are being compared. This article uses a few percentages at their advantage to show their consumers what the stats are in the stock market, however they don’t tell you everything that they have evaluated. They could have added more information to read upon and analyze instead of giving you a small article, even though it’s a newspaper. The year this paper was published, was in 2015, which was a year ago and it’s important when dealing with any research with the stock market or anything that’s important, that the dates are recent. Accordingly, this article will help me to know how to examine my advertisement and understand my brand, coming from background history and information that is gathered now.
Mahtani, Sunil, MBA. "Nike, Inc." Salem Press Encyclopedia (2015): Research Starters. Web. 19 Oct. 2016.
Nike being the great and efficient company that it is, was first established in Beaverton, Oregon and was founded by Bill Bowerman and Phil Knight in 1964. Nike’s main focus was professional amateur athletes. Also their first shoes were a running shoe and when that got the public general attention, they started to focus on more than one sports which made them change their focus. Also they have sponsored major sporting events and they adopted the iconic Swoosh logo in 1971 and their "Just Do It," was introduced in 1988. The Blue Ribbon Sport, known as Nike started with just two guys in college designing their own shoe on the side. Also the author gives great background information on Nike by using visual and descriptive data that shows how Nike started out. Also the date that this source was published is recent, which lets the person that looking at the data know that information is not old and out of date. This information seems to be reliable because it shows all the sources it used to come up with up with its summary. I think the source could have been stronger if they would have added more information after Nike became a global brand and added more people into their source who help them get to where they’re now, like Jeff Johnson, who was the first Nike employee that they hired and he came up with the name Nike.
I think the main reason for this source is to inform people about how Nike started out and where it is now with the big corporation that it is. My personal experience with buying a Nike shoe was great because it held its value and it was great quality. The reason I chose this source as a part of my essay is because it gives enough information to help me get a better understanding of Nike as a brand and the history behind it.
Monllos, Kristina. "Nike Just Made Back to The Future's Self-Lacing Shoes a Reality." Ad week (2016): 1. Business Source Complete. Web. 25 Oct. 2016.
Nike has so many products, that they make their consumers so thirsty for the next big thing, because every product that they create somehow relates to a person’s personality whether it’s the color, style or comfort. The next big thing that Nike is bringing to the table is their self-lacing shoe to reality. Their consumers have been wanting this item since they saw it in the movie Back to the Future two, and now Nike can make this reality instead of a fantasy. The self-lacing shoe, Nike Mag will propose the ultimate solution to tying your shoe laces one way with a button, instead of trying to tie it the irregular way that causes tension around your feet. However, this shoe’s main purpose is not just to make fans happy, but reduce athletes main concern, which is distraction. The shoe laces itself up by a sensor when your foot is put in the shoe and it will adjust. Also there are two buttons on the side to loosen or tighten it. This will help you to adjust it till it’s comfortable enough and perfect.
Nevertheless, Nike’s self- lacing shoe, will only be available to members of Nike’s app. In reference to Nike bringing this shoe to the market is unexplainable because it’s like their bringing magic to the forefront. This fallacy will definitely work because it shows their consumers what they could have and it makes them delusional to believe a self -lacing shoe will reduce all their daily stress. This report has a strong background descriptive plan behind Nike creating something great and keeping the public informed about what they plan to do. This article is recent and well evaluated because the self-lacing shoe has appeared in the media and this article was published in 2016. The author Kristina Monllos is a credible because she has appeared in the public eye and she is a part of Adweek. In reference to this article informing the consumers about the new product. I plan to use this article as an informing tool to bring attention to my audiences about my advertisements next big thing and show them the statistics behind it.
this problem and still be at the top of the chart.
Since 1997 when the Nike sweatshops were brought to public attention, Nike has made many steps to improve oversea labor issues.
Nike’s factories in China had a lot of underage workers and minimum restriction, allowing anybody to work. However, Nike has made a few changes to their code of conduct, which regulates anybody underage working or not having proper identification. Nike has a strong team and will come out of any storm that may affect their corporation. Nike was and still is a great company that started with two great men on a college campus, making success in the background with just a shoe incorporating a brand with a “swoosh” or check mark.
Greenberg, Josh, and Graham Knight. "Framing Sweatshops: Nike, Global Production, And The American News Media." Communication & Critical/Cultural Studies 1.2 (2004): 151-175. Communication & Mass Media Complete. Web. 21 Oct. 2016.
Nike is a big corporation that uses the media and production to make their profit. However, a lot of times they show their customers what they want them to see vs what they need to see. Nike is a very publicized and global shoe company and they create a lot of strategies to make their business big. Nike tends to associate itself with positive social values like sponsoring great athletes or helping the environment, which are all great things. However, Nike does use a few fallacies to promote their business like endorsing celebrities with their brand as a part of their image to make them look
good.
This source evaluates the framing sweatshop; however, Nike did use unregulated labor that was part of their expansion as a big corporation. Women mainly were the workers in China that worked for cheap labor. The more consumers that desire a fashionable and reasonable price shoe, puts a lot of pressure on the manufactures, which requires more sweatshops to do a lot more work to get the shoes out and to the consumers faster. Nike uses global manufacturing to create their shoes. However, if the consumer knew the truth behind a great shoe and how that shoe was produced, they may reconsider purchasing that shoe. This source is not that current. However, some of the social media and globalization of Nike still stands as of today because Nike still uses some of the same strategies to gain more consumers as they did back then. This source was published in 2004, although it holds its value as if it was published today. This source emphasizes the great role that Nike plays in this game and how they play it. They use charts with data to show people the rates of sweatshop laborers. The fallacies that this source use to work because Nike is still big corporation today and people are still purchasing their product. My plan with this source is to pin down the demographic in which I will advertise my ad and how I will do it. This source gives me pros and cons to Nike, which tells me what to present vs what I should present.
Lashinsky, Adam. "Nike's Master Craftsman. (Cover Story)." Fortune 172.7 (2015): 94-102. Business Source Complete. Web. 25 Oct. 2016.
This article assesses the effect of Nike product development and the CEO, Mark Parker’s attributes, like his leadership styles and technology and marketing skills. The people behind Nike like the CEO, Mark Parker and Phil Knight have been behind the great sneaker for a long time, but it’s about time they come out and show the world who is behind this great corporation and brand. Also Phil Knight, co-founder of Nike invented the “swoosh” logo for thirty-five dollars and built a global sneaker empire around it. Phil Knight and Mark Parker were both introverts, meaning that they really did not care for the media or being in the spotlight because their shoe makes money whether there in it or not. Also Nike received the Businessperson of the Year award in 2015 by “Fortune” magazine. Parker has brought Nike a long way since 2006 with his leadership and marketing strategies. Nike has doubled their revenues and profits and experienced increase in their stock price.
Conversely, this article assesses the effect of Nike product development and CEO, Mark Parker’s attributes, like his leadership styles and technology and marketing skills. The people behind Nike like the CEO, Mark Parker and Phil Knight have been behind the great sneaker for a long time, however it’s about time they come out and show the world who is behind this great corporation and brand. Also, Phil Knight, co-founder of Nike invented the “swoosh” logo for thirty-five dollars and built a global sneaker empire around it. Phil Knight and Mark Parker were both introverts, meaning that they really did not care for the media or being in the spotlight because their shoe makes money whether there in it or not.
Also Nike received the Businessperson of the Year award in 2015 by “Fortune” magazine. Parker has brought Nike a long way since 2006 with his leadership and marketing strategies. Nike has doubled their revenues and profits and experienced increase in their stock price. This article is analyzed very well because it presents two credible people that have all contributed to Nike and brought Nike to where it is today. This article has a credible author and brings the truth behind Nike to the forefront. This article not only gives you a descriptive text, however a chart that shows you the stats about Nike revenues. I plan to use this article as a template for the demographic to which I will advertise and this will help me exemplify my information into one big summary.
Low, Elaine. "Nike 'Will Be' Part of Apple Watch: CEO Mark Parker." Investor’s Business Daily 15 Oct. 2015: 00. Business Source Complete. Web. 24 Oct. 2016.
Nike is a huge corporation and they have helped the world's best athletes win races, games and a communicator, a leader in corporate responsibility. In this article, Nike proposes a plan to join Apple with their new Apple watches and grow their company and Apple. Nevertheless, the CEO, Mark Parker thought that it would be a great idea to stay a part of the wearable community. Nike tries to appeal to people that like to wear a lot of technology and keep it at a convenient distance on their body. However, in reference to wearing technological devices, Nike had a Fuel band that they brought out to the public last year that didn’t make as much money that it should have, so they backed off development and cut a few workers. The CEO, Mark Parker said he wore the APPLE watch and Fuel band.
The evidence in this article indicates that Nike is in a race to be at the top and stay at the top, however much information is left out including stats and reports with the stock market percentages, in reference to Nike and other corporations like Under Armor that are being compared. This article uses a few percentages at their advantage to show their consumers what the stats are in the stock market, however they don’t tell you everything that they have evaluated. They could have added more information to read upon and analyze instead of giving you a small article, even though it’s a newspaper. The year this paper was published, was in 2015, which was a year ago and it’s important when dealing with any research with the stock market or anything that’s important, that the dates are recent. Accordingly, this article will help me to know how to examine my advertisement and understand my brand, coming from background history and information that is gathered now.
Mahtani, Sunil, MBA. "Nike, Inc." Salem Press Encyclopedia (2015): Research Starters. Web. 19 Oct. 2016.
Nike being the great and efficient company that it is, was first established in Beaverton, Oregon and was founded by Bill Bowerman and Phil Knight in 1964. Nike’s main focus was professional amateur athletes. Also their first shoes were a running shoe and when that got the public general attention, they started to focus on more than one sports which made them change their focus. Also they have sponsored major sporting events and they adopted the iconic Swoosh logo in 1971 and their "Just Do It," was introduced in 1988. The Blue Ribbon Sport, known as Nike started with just two guys in college designing their own shoe on the side. Also the author gives great background information on Nike by using visual and descriptive data that shows how Nike started out. Also the date that this source was published is recent, which lets the person that looking at the data know that information is not old and out of date. This information seems to be reliable because it shows all the sources it used to come up with up with its summary. I think the source could have been stronger if they would have added more information after Nike became a global brand and added more people into their source who help them get to where they’re now, like Jeff Johnson, who was the first Nike employee that they hired and he came up with the name Nike.
I think the main reason for this source is to inform people about how Nike started out and where it is now with the big corporation that it is. My personal experience with buying a Nike shoe was great because it held its value and it was great quality. The reason I chose this source as a part of my essay is because it gives enough information to help me get a better understanding of Nike as a brand and the history behind it.
Monllos, Kristina. "Nike Just Made Back to The Future's Self-Lacing Shoes a Reality." Ad week (2016): 1. Business Source Complete. Web. 25 Oct. 2016.
Nike has so many products, that they make their consumers so thirsty for the next big thing, because every product that they create somehow relates to a person’s personality whether it’s the color, style or comfort. The next big thing that Nike is bringing to the table is their self-lacing shoe to reality. Their consumers have been wanting this item since they saw it in the movie Back to the Future two, and now Nike can make this reality instead of a fantasy. The self-lacing shoe, Nike Mag will propose the ultimate solution to tying your shoe laces one way with a button, instead of trying to tie it the irregular way that causes tension around your feet. However, this shoe’s main purpose is not just to make fans happy, but reduce athletes main concern, which is distraction. The shoe laces itself up by a sensor when your foot is put in the shoe and it will adjust. Also there are two buttons on the side to loosen or tighten it. This will help you to adjust it till it’s comfortable enough and perfect.
Nevertheless, Nike’s self- lacing shoe, will only be available to members of Nike’s app. In reference to Nike bringing this shoe to the market is unexplainable because it’s like their bringing magic to the forefront. This fallacy will definitely work because it shows their consumers what they could have and it makes them delusional to believe a self -lacing shoe will reduce all their daily stress. This report has a strong background descriptive plan behind Nike creating something great and keeping the public informed about what they plan to do. This article is recent and well evaluated because the self-lacing shoe has appeared in the media and this article was published in 2016. The author Kristina Monllos is a credible because she has appeared in the public eye and she is a part of Adweek. In reference to this article informing the consumers about the new product. I plan to use this article as an informing tool to bring attention to my audiences about my advertisements next big thing and show them the statistics behind it.