Synopsis:
Nike Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of foot wear apparel equipment, accessories and services. It has its shoe’s manufactured on a contractual basic in different places like Asia, Vietnam and China. This case overviews the miserable working conditions where all the manufacturing takes places. It states even though Nike is the leading marketers in the shoe business in the planet but still how the very workers who make the luxury products are being neglected from their basic needs. Although Nike does not hold responsibility of the manufacturing locations in regards to how they operate but Nike has been accused of having its products produced in facilities that exploit workers. It is keenly observed that the basic human rights have been cruelly tarnished under the glittering logo.
Nike has been targeted by various agencies and organizations throughout the world claiming how the workers who manufacture Nike shoes are denied of fair wage and benefits. The worker who make Nike shoes are been shutout while several sport megastars reap in multimillion dollar contracts to promote Nike shoes. Although Nike admits some wrong doings in the manufacturing facilities of its contractors, it claims to have started a commitment to improve the miserable working conditions in those facilities. To many Nike has become a symbol of the evils of globalization.
Over the years Nike suffered and formulated the tactics to deal with the working conditions. It hired Andrew Young, one time US ambassador to the United Nation and former Atlanta mayor to assess the working condition. He commissioned an independent credit of its subcontractors and spelled out strictly to improve those working conditions. The critics were not convinced; they dug out each and every loophole. They kept protesting at the university campuses and accused Nike of continuing to hide the real