Nike’s Website helps the company strengthen its relationships with its stakeholders because they can see how Nike is advancing with technology. In any business you have to keep up with the times and what people want. Nike is clearly showing its stakeholder’s that they can stay ahead of their competitors with new ideas and products and with the use of technology. According to the elements of their Website, Nike’s target market seems to be people into sports and/or exercise. If you register to become a member they even ask you about your exercise/sports habits, how often you play sport/workout, and what your definition of sports is (i.e. watching sports, playing sports competitively or not).
Nike also has a forum on their NikePlus website for customers to leave comments or ask and answer each other’s questions. (NikePlus, 2008) This helps Nike to build positive relationships with its customers. Having forums is a great way to see what your customers are looking for in your products. Also, the forum is a way to see what your customers don’t like about a product. As long as you know what your customers want, your customers will always come back.
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