Acer Computer Technology

I. Introduction Acer is a Taiwanese computer technology and electronics corporation. It manufactures desktops and laptop PCs, personal digital, servers, storage devices, displays, smart phones, and peripherals. Since the company was considered to be of low value of manufacturing company, from the early 2000s Acer has streamlined its operations, spinning off its manufacturing operations. In addition, Acer has implemented a new channel business model and shifted itself to a pure brand company that markets and distributes its products (Wikipedia, 2011). In 1976, Acer was founded by Stan Shih, his wife Carolyn Yeh, and a group of five others as Multitech. In 1987, the company was renamed Acer. From 1994 to 1995, Acer advanced from fourteenth to ninth among the world 's largest computer manufactures. In 1996, Acer expanded into consumer electronics, introducing many new videodisc players, video telephones, and other devices to global markets. In 1998, Acer was reorganized into five groups: Acer International Service Group, Acer Sertek Service Group, Acer Semiconductor Group, Acer Information Products Group, and Acer Peripherals Group. However, corporate restructuring did not succeed and stock price weas falling. Thus, the former CEO, Shih restructured again. The restructuring brought about in two primary units: brand name sales and contract manufacturing. It also caused Acer breaking off several of its smaller operations, including semiconductor design, consumer electronics, and liquid-crystal displays. In October of 2009, Acer passed Dell as the world 's number two PC makers. In 2010, Acer ranks number one worldwide in notebook shipments (2011). II. Qualitative Analysis 1. Mission Statement Acer’s mission statement is sustainable development. Acer believed the sustainable development has been regarded as the biggest challenge to business in the 21th century. The development of the company is not only to make profit, but also to contribute to