Acer Incorporated – company profile
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SOMO
Stichting Onderzoek Multinationale Ondernemingen
Centre for Research on Multinational Corporations
Policies and business overview - General characteristics
Acer has constantly pursued the goal of breaking the barriers between people and technology. Focused on marketing its brand-name IT products around the globe, Acer ranks as the world's No. 3 vendor for total PCs and No. 2 for notebooks, with the fastest growth among the top-five players. A profitable and sustainable Channel Business Model is instrumental to Acer’s continued growth, while a successful merger of Gateway Inc. as a wholly owned subsidiary completes the company’s global footprint by strengthening its presence in the U.S. and enhancing its strong position in Europe. Acer Inc. employs 5,300 people worldwide. Estimated revenue for 2007 is US$14.06 billion.
Acer Incorporated’s principal activities are to develop, market and sell computer workstations, PC servers, business desktops, computer-related components and software. Its other activities include repair services of Acer brand products, investing, financing, construction, and provision of internet, electronics services and information storage. The Group's operations are carried out in Taiwan, Europe and in the United States of America. The Group exports its products to North and South America, Europe and Africa.
In addition, Acer produces servers, storage systems, projectors , and displays. The company also provides IT support services. Acer has streamlined its operations in recent years, spinning off its manufacturing operations (now Wistron), as well as its consumer electronics and peripherals business It still holds stakes in both companies. Acer now outsources its manufacturing. It sells through resellers and distributors worldwide. Acer Incorporated is part of the Acer Group. The Acer Group comprises several companies and markets a broad spectrum