Eco/365 Week 3 Lt Paper - Current Market Conditions Competitive Analysis
Current Market Competition: Analysis
Name
ECO/365
Date
Teacher
Current Market Competition: Analysis
Electronics over the past fifteen years have become an everyday essential in today’s market. The use of personal computers skyrocketed from being in higher income households to common place in almost every home. Equalus Inc. is excited to jump into the world of desktop computers and notebooks by providing service to the masses of a “build-your-own” personal system with tech help and customer service all originating within the United States. Based on a series of questions Equalus will be able to build a desktop or notebook to the user’s needs. Consumers will no longer wonder if their purchase will be able to handle what they need it to do and last for as long as they need it to. With the type of business Equalus will be bringing to the consumer the closest competition would the Hewlett-Packard (HP). This analysis of HP is in attempts to foresee any possible issues that may occur for Equalus and provide an accurate description of the market competition.
Hewlett- Packard (HP): Analysis Equalus strives to be the number one manufacturer of “made to order” personal computers. HP currently stands to be the major competitor for Equalus in relation to pricing and products offered. Going over HP’s history, product demand, and seeing how fixed and variable costs affect the product will give Equalus the best advantage to compete with HP.
Hewlett- Packard History Meeting in 1934, Bill Hewlett and Dave Packard needed to make some kind of money after graduating from Stanford University. They rented a small garage in Palo Alto, California and began working part time on equipment. Shortly after creating their first product, Walt Disney became their first customers in 1938 buying the HP 200A; an audio oscillator to test sound equipment. HP did not create a “personal computer” until 1968 and went into the business of computing in 1972.
Name
ECO/365
Date
Teacher
Current Market Competition: Analysis
Electronics over the past fifteen years have become an everyday essential in today’s market. The use of personal computers skyrocketed from being in higher income households to common place in almost every home. Equalus Inc. is excited to jump into the world of desktop computers and notebooks by providing service to the masses of a “build-your-own” personal system with tech help and customer service all originating within the United States. Based on a series of questions Equalus will be able to build a desktop or notebook to the user’s needs. Consumers will no longer wonder if their purchase will be able to handle what they need it to do and last for as long as they need it to. With the type of business Equalus will be bringing to the consumer the closest competition would the Hewlett-Packard (HP). This analysis of HP is in attempts to foresee any possible issues that may occur for Equalus and provide an accurate description of the market competition.
Hewlett- Packard (HP): Analysis Equalus strives to be the number one manufacturer of “made to order” personal computers. HP currently stands to be the major competitor for Equalus in relation to pricing and products offered. Going over HP’s history, product demand, and seeing how fixed and variable costs affect the product will give Equalus the best advantage to compete with HP.
Hewlett- Packard History Meeting in 1934, Bill Hewlett and Dave Packard needed to make some kind of money after graduating from Stanford University. They rented a small garage in Palo Alto, California and began working part time on equipment. Shortly after creating their first product, Walt Disney became their first customers in 1938 buying the HP 200A; an audio oscillator to test sound equipment. HP did not create a “personal computer” until 1968 and went into the business of computing in 1972.
References: Colander, D.C. (2010). Economics (8th ed.). Retrieved from The University of Phoenix eBook Collection database File, T. (2013). Computer and Internet Use in the United States. Retrieved from http://www.census.gov/prod/2013pubs/p20-569.pdf Hewlett-Packard. (2013). HP Timline. Retrieved from http://www8.hp.com/us/en/hp-information/about-hp/history/hp-timeline/hp-timeline.html .