Environmental Scan - Hp
Environmental Scan
Quarter 2
Date:
12/22/2010
Project Group:
ESC39
i
ASIS
Hewlett-Packard
Projectgroup 39
Noortje Wilbrink
Jela Djurdjevic
Lini Zhong
Mitchel Lemmens
Dirk van Beelen
Jasper Arnou
Kasper Verboven
Paul Suntjens
Tutor:
Jonathan van Melle
ii
Executive Summary
The purpose of this report is to analyze and evaluate opportunities and threats in the North-American environment of HP. This report is written to provide Hewlett-Packard with a clear view of external factors which influence the company and how they should react on those factors.
The method that is used for gathering information is desk research; internet, books, articles and Avans databanks. A limitation that occurred was finding the gross domestic product of North-America.
To find out the most important opportunity and threat there are five developments chosen, those are: Business cycle, Competition, Environmental awareness, Changes in consumer behaviour and Exchange rates.
According to the business cycle, the US is still in the recovery phase. The sales of Hewlett-Packard has been dropped because of this fact. However in the first quarter of 2010 their turnover increased with 28 percent. This was achieved by expansions into more profitable areas, such as technology services and computer networking.
The completion in the computer-industry is not only about technology, but also the extra services that companies are providing to their customers. The biggest threat that Hewlett-Packard is facing when it comes to the five forces is the power of suppliers. Suppliers have an influence on the prices of Hewlett-Packard its products, and this will result in a higher price for Hewlett-Packard’s consumers.
Being a green company results into a possibility for Hewlett-Packard, because global pollution is getting more important for consumers nowadays. Hewlett-Packard is aware of this opportunity and therefore they put a lot of effort in reducing
Quarter 2
Date:
12/22/2010
Project Group:
ESC39
i
ASIS
Hewlett-Packard
Projectgroup 39
Noortje Wilbrink
Jela Djurdjevic
Lini Zhong
Mitchel Lemmens
Dirk van Beelen
Jasper Arnou
Kasper Verboven
Paul Suntjens
Tutor:
Jonathan van Melle
ii
Executive Summary
The purpose of this report is to analyze and evaluate opportunities and threats in the North-American environment of HP. This report is written to provide Hewlett-Packard with a clear view of external factors which influence the company and how they should react on those factors.
The method that is used for gathering information is desk research; internet, books, articles and Avans databanks. A limitation that occurred was finding the gross domestic product of North-America.
To find out the most important opportunity and threat there are five developments chosen, those are: Business cycle, Competition, Environmental awareness, Changes in consumer behaviour and Exchange rates.
According to the business cycle, the US is still in the recovery phase. The sales of Hewlett-Packard has been dropped because of this fact. However in the first quarter of 2010 their turnover increased with 28 percent. This was achieved by expansions into more profitable areas, such as technology services and computer networking.
The completion in the computer-industry is not only about technology, but also the extra services that companies are providing to their customers. The biggest threat that Hewlett-Packard is facing when it comes to the five forces is the power of suppliers. Suppliers have an influence on the prices of Hewlett-Packard its products, and this will result in a higher price for Hewlett-Packard’s consumers.
Being a green company results into a possibility for Hewlett-Packard, because global pollution is getting more important for consumers nowadays. Hewlett-Packard is aware of this opportunity and therefore they put a lot of effort in reducing
Bibliography: Chauvet, M. (2010, December 10). Time Analysis of the US Business Cycle. Retrieved December 15, 2010 From: http://www.frbatlanta.org/cqer/researchcq/chauvet_real_time_analysis.cfm Gunther, M. (2010, October 1). The Pioneering Past and Future of HP 's Sustainability Efforts. Retrieved 13 December, 2010, from http://www.greenbiz.com/blog/2010/10/01/pioneering-past-future-hps-sustainability-efforts#ixzz18evwqrof Hewlett-Packard Company Sugars, B. (n.d.). The changing face of consumer values. Retrieved November 29, 2010, From:http://www.afsd.com.au/article/action/action3a.htm Exchange rates(n.d.) Retrieved, Retrieved December 4,2010, HP Networking and Environmental Responsibility (n.d). Retrieved 14 December, 2010, From: http://h40060.www4.hp.com/procurve/uk/en/green/energy-savings.html Our commitment to environmentally sustainable development (n.d.)