Marketing and Toshiba
Introduction
COMPANY
Company Background
Toshiba is a Japanese company that manufactures and markets a variety of electrical equipment and sophisticated electronic products, headquartered in Tokyo, Japan. The company was formed in year of 1939 and it is the result of a merger of two companies, Tokyo Denki Company and Shibaura Seisakusho Company. Toyo Denki is a company that engaged in consumer goods and Shibaura Seisakusho is a machinery company. Take a few letters in front of each company ‘TO’ and ‘Shiba’ it gives birth to the Toshiba brand.
The famed Toshiba Company is rated as the world’s 7th largest integrated manufacturer of electrical equipment, electronics and chip maker. Toshiba Company is a world leader in high technology and it is an integrated manufacturer of different electrical and electronic products in the market such as information and communications equipment (PC, medical electronics equipment and space related products), electronic components (semiconductors, batteries and printed circuits boards), power systems (transportation equipment, elevators and escalators) and consumer products (video, digital home products and home appliances).
Product background
Majority of the Toshiba products that have been successfully penetrated into the consumer market are televisions. Inasmuch as the Toshiba televisions are always full of superior quality. The Toshiba Company’s televisions are internationally trusted brand with product proven reliability and quality. Therefore, it will make the Toshiba’s television popular because consumers know they will always get the same excellent quality and value each time they purchase.
Besides, the innovative ideas are always used by the Toshiba Company to design their products. The style construction of Toshiba’s televisions always consists of far-out and durable elements to satisfy the consumers’ needs and wants in order to retain consumers’ loyalty. Furthermore, the extended manufacturer’s warranty is always
COMPANY
Company Background
Toshiba is a Japanese company that manufactures and markets a variety of electrical equipment and sophisticated electronic products, headquartered in Tokyo, Japan. The company was formed in year of 1939 and it is the result of a merger of two companies, Tokyo Denki Company and Shibaura Seisakusho Company. Toyo Denki is a company that engaged in consumer goods and Shibaura Seisakusho is a machinery company. Take a few letters in front of each company ‘TO’ and ‘Shiba’ it gives birth to the Toshiba brand.
The famed Toshiba Company is rated as the world’s 7th largest integrated manufacturer of electrical equipment, electronics and chip maker. Toshiba Company is a world leader in high technology and it is an integrated manufacturer of different electrical and electronic products in the market such as information and communications equipment (PC, medical electronics equipment and space related products), electronic components (semiconductors, batteries and printed circuits boards), power systems (transportation equipment, elevators and escalators) and consumer products (video, digital home products and home appliances).
Product background
Majority of the Toshiba products that have been successfully penetrated into the consumer market are televisions. Inasmuch as the Toshiba televisions are always full of superior quality. The Toshiba Company’s televisions are internationally trusted brand with product proven reliability and quality. Therefore, it will make the Toshiba’s television popular because consumers know they will always get the same excellent quality and value each time they purchase.
Besides, the innovative ideas are always used by the Toshiba Company to design their products. The style construction of Toshiba’s televisions always consists of far-out and durable elements to satisfy the consumers’ needs and wants in order to retain consumers’ loyalty. Furthermore, the extended manufacturer’s warranty is always
References: * Ballantyne, D., 2003. A Relationship-Mediated Theory of Internal Marketing. European Journal of marketing, 37 (9), pp.1242-1260 * Bowonder, B * Business Wire via the Motley Fool, (2013) Key Research Confirms Toshiba 's 13-Year Long Market Leadership in the A3 Market in China. Retrieved from: http://www.dailyfinance.com/2013/03/13/key-research-confirms-toshibas-13-year-long-market/ * Hamel, G * Iwata, S., Fukada, Y. and Miyoshi, M., 2000. Why Research Service: Marketing Service Based on Voc. Toshiba Review, 55 (12), pp.64-67 * Nagasaki, J., 2013 Toshiba Cuts Prices on Large 4k TVs for Release in Spring * Saito, M. and Shiraki, M., 2012. Toshiba in Talks to Cut Westinghouse Stake. Retrieved from: http://www.reuters.com/article/2012/12/28/us-toshiba-westinghouse-idUSBRE8BQ02C20121228 * Sebastian, D., 2012 Toshiba Ad Offends Clinical Research Group Retrieved from: http://www.prdaily.com/Main/Articles/Toshiba_ad_offends_clinical_research_group_12103.aspx * The Asahi Shimbun, 2012 Sony, Toshiba, Go Big in Marketing War with 84-Inch 4k Tvs