Preview

Acquisition of Motorola by Google

Powerful Essays
Open Document
Open Document
1134 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Acquisition of Motorola by Google
Acquisition of Motorola by Google

On August 15, Google announced an agreement to acquire Motorola Mobility, based in Libertyville, Illinois, for $40 per share. Both companies’ boards of directors have approved the deal.
Benefits of the deal
Google and Motorola Mobility together will accelerate innovation and choice in mobile computing. Consumers will get better phones at lower prices. Motorola Mobility’s patent portfolio will help protect the Android ecosystem. Android, which is open-source software, is vital to competition in the mobile device space, ensuring hardware manufacturers, mobile phone carriers, applications developers and consumers all have choice.
Why Motorola Mobility?
• Motorola Mobility’s full commitment to the Android operating system means there is a natural fit between our companies. o Motorola Mobility was a founding member of the Open Handset Alliance in 2007. o Motorola Mobility in 2008 made a big bet on Android as the sole operating system for all its smartphone devices.
• Google is great at software; Motorola Mobility is great at devices. The combination of the two makes sense and will enable faster innovation.
• Motorola Mobility has a long history of innovation in communications technology and the development of intellectual property. o Its many industry milestones include the introduction of the world’s first portable cell phone nearly 30 years ago, and the StarTAC–the smallest and lightest phone in the world when it was launched.
Motorola represents one of the thorniest strategic and operational challenges in Google's 14-year history. Oddly, few seem to be paying attention.
When investors parsed Google's deal announcement in August, they focused on how Motorola's 17,000 patents will protect Google's market-leading Android mobile operating system from legal assault.
But what of the 20,500 Motorola employees working in 92 major facilities across 97 countries, from Horsham, Pa., to Jaguariuna, Brazil? What of the

You May Also Find These Documents Helpful

  • Good Essays

    Hemmingway’s short story “A Clean, Well-Lighted Place” begins with an old man drinking brandy in a Spanish café late at night, into the early hours of the morning. A young waiter is upset, wishing that the old man would leave so that he and the older waiter could close the café and go home. However, the older waiter realizes that the old man must be lonely, especially since he had attempted to hang himself the week before. When the old man finally leaves the waiters close the café, with the younger waiter going home to his family and the older waiter wandering the streets to find his own clean, well-lit place.…

    • 652 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Black Eyed Peas Thesis

    • 1060 Words
    • 5 Pages

    The quartet of the Black Eyed Peas, which are currently apl.de.ap, Fergie, Taboo, and will.i.am, are an inspirational and very musically inclined group that have an amazing way of displaying emotion and feeling in their music. Their unique style used to create music makes people from all over the world from Australia to America enthralled by them. According to their official website, BEP(BlackEyedPeas).com, the seven and a half million albums sold worldwide, the four Grammy nominations, the Grammy award, and the unforgettable performance on the 2005 broadcast on the Awards show that their musical talents are idolized by the public. The group's powerful lyrics and the selection of melodies and tempos during their songs give the Black Eyed Peas' music a very motivating and intense tone.…

    • 1060 Words
    • 5 Pages
    Good Essays
  • Best Essays

    Creating a business environment that competes with the 21 century globalization has been among one of the main challenge of Motorola mobility. Motorola mobility faces an uphill battle against many competitors among which are counted: Apple, Blackberry, and Alcatel Lucent. What have been the Social, Legal, Economic, Political, and natural conditions that affect Motorola mobility’s Operational processes and procedures? Motorola Mobility have shown some positive return is the recent month, but because of the instability the Mobile electronic devices, people still wonder if: Motorola Mobility is a good and stable company that will grow our long-term wealth with a decent rate on the return ? What are the factors in play? What are the strong factors that Motorola Mobility required to be efficient in this abrupt technology Field?…

    • 2642 Words
    • 11 Pages
    Best Essays
  • Good Essays

    Apple vs. Android

    • 632 Words
    • 3 Pages

    In contrast, Androids are designed for more business-centered communication, whereas Apple promotes a more media-centered communication. An example of this is that one of the main features of the iPhone series is their music and gaming capabilities; Androids do also have these features, however, do not highlight them as much. The Android Company was first created in 2003, but was relatively an unknown company until Google bought the company in August of 2005. It is thought that Google was, at the time, planning to enter into the realm of the ‘hand held mobile device’ wars…

    • 632 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    In response to this market-changing event Seidenberg explored multiple options but concluded that they internally did not have the competencies to build a competitive device. Instead he championed innovative partnerships with Google and Motorala. Seidenberg implemented policies, Tiger Teams, system alignments, best practices, and accountability structures for all three partners. Verizon successfully overcame historical resistance to partnerships and sharing proprietary information. “In a departure from tradition” this internal cultural change led Verizon to a successful launch of the Droid (Kanter…

    • 1383 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Google Strategy in 2012

    • 2973 Words
    • 8 Pages

    In regards to “Threat of New Entrants”, this is a strong force for Google. Google introduced its Android operating system in 2008 and began to be a rival for Apple’s smartphone technology. The Android system increased its share of mobile searches from about 60% to approximately 95% in 2012. Google entered late into the market, but by 2010 all major mobile phone providers had added smart phone models running Android software. Despite Google’s late entry into the market, Android’s market share had increased from 0 in 2008 to almost 51% in May 2012. Google posed a strong entry threat when they developed their Android system, and…

    • 2973 Words
    • 8 Pages
    Better Essays
  • Satisfactory Essays

    Compare and Contrast

    • 785 Words
    • 4 Pages

    As of now the latest IPhone (Apple) and Android are the latest and most powerful Operating Systems on the market. These devices are used with most everybody’s lives, and honestly who can live without their cell phone or tablet. In a single day more than 10,000 new electronics are purchase worldwide. With IPhone and Android leading as the top 2 with their Apple and Samsung devices has went head to head in competing for the best product. Apple manages to keep their consumers coming back for more. With this Apple is the leader that manages to stay on top being the most purchased product in the U.S. Meanwhile Android is not too far in the dust. These two have both earned their respects of the world. So let’s look at some perks of the two devices.…

    • 785 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Cell Phone Industry Analysis

    • 13608 Words
    • 55 Pages

    Reisinger, Don. (July 2007). Could Google kill the cell phone industry? Retrieved April 17, 2008, from…

    • 13608 Words
    • 55 Pages
    Powerful Essays
  • Better Essays

    Mgt 431 Apple Case Analysis

    • 4661 Words
    • 19 Pages

    Despite the effects of ongoing poor economic conditions in the U.S., Apple Inc. celebrated record revenues and sales of computers. The company’s newly released iPad tablet computer and iPhone smartphone models helped push Apple to the #2 U.S. market share ranking for smartphones (trailing #1 Samsung, running Google’s Android OS.) However, Google’s expansion of the Android operating system had allowed competitors such as HTC, LG, Nokia, and Samsung to introduce smartphones, along with a new Windows Mobile operating system that copied many features of the iPhone. Google was also a growing threat to Apple in the tablet market, since many computer manufacturers were developing new tablet computers similar to the iPad that would run the Android operating system; increasing the stakes in the battle for the mobile device market that continues today (Thompson, A., Peteraf, M., Gamble, J., & Strickland, A. (2011).…

    • 4661 Words
    • 19 Pages
    Better Essays
  • Best Essays

    “EVALUATION OF THE CHANGE IN THE BUSINESS ENVIRONMENT IN MOTOROLA OVER THE LAST FIVE YEARS”.…

    • 3276 Words
    • 14 Pages
    Best Essays
  • Best Essays

    Google Motorola Takeover

    • 1937 Words
    • 8 Pages

    Evaluate the decision by Google to buy Motorola. What economic concepts would support this investment and in your opinion why might the purchase of Motorola be anti-competitive? “We are on a turning-point in the world of personal technology. For around 30 years PCs in various forms have been people’s main computing devices. Now the rise of smartphones and tablet computers threatens to erode the PC’s dominance, prompting talk that a “post-PC” era is finally dawning.” (Miles, 2011) On August 15 Google announced a $12.5bn deal to acquire Motorola Mobility. Until then, Google was known for its search engine and AndroidTM Operating System (OS). It had always avoided involvements in the hardware market in the past (Halliday, 2011). So therefore this was a quit exceptional deal and also Google‘s biggest acquisition so far. This deal will allow Google to step into the market of making both smartphones and tablets, a new, big step in the gadget-market1. Where it avoided involvement in the hardware market in the past, it is now turning itself into one of the main competitors for RIM‘s Blackberry and Apples iPhone. In acquiring Motorola Mobility Google will pit itself against manufacturing giant Nokia wit hits strategic partner Microsoft. But does this deal supercharge Google and its AndroidTM ecosystem? This essay will attempt to evaluate Google‘s decision by looking at the underlying economic concepts and will draw up an opinion on whether the purchase is anti-competitive or not.…

    • 1937 Words
    • 8 Pages
    Best Essays
  • Good Essays

    Since it first entered the competitive electronic firm market, Motorola has continued to remain successfully as a world leader in mobile communication technology, ranking as the leading maker of cellular telephones, paging devices, automotive semi-conductors, and microchips that are used to operate devices other than computers. Although it has lost a few battles, Motorola has taken on the Japanese head to head, through these times of Japanese competition. In the 1980's Motorola controlled the emerging U.S, Market for cellular phones and pagers but they weren't aggressively focused on competing with the Japanese, even though Japanese firms began to flood the U.S. market with low-priced, high-quality telephones and pagers, leaving Motorola pushed into the background. This is when Motorola "heard the call to battle." Managers at first were not sure how they should respond, so they originally decided to abandon some business areas and even considered merging their own semiconductor operations with those of Toshiba. After a lot of searching they decided to fight back and regain the firm's lost market position. This fight involved two main strategies: First learn from the Japanese, and then compete with them. To carry out these strategies, Motorola executives decided to to set a number of broad based goals that essentially committed the firm to lowering costs, improving quality, and regaining lost market share. Managers were then sent out on missions, mainly focused on Japan, to learn how to compete better. Some manager even observed Motorola's own Japanese operations to learn and understand how it fully functioned; while others focused more on how other successful Japanese firms operated. At the same time, the firm also drastically boosted its budget, R&D, and employee training worldwide. One important thing that executives learned from their trip to Japan after viewing a flag flying outside one of its plants was…

    • 1287 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Motorola has its strengths and weaknesses it also has its share of problems that include the threats that I mentioned above. They are faced with competition in the Vietnam Market from L G information Communications along with Information & Technology agreed to jointly develop equipment…

    • 517 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Initially Motorola was the market leader. This position was entrenched by a long history of successes going back to its development of the first ‘walkie talkie' used by the US Military. They produced the first pager. They were one of the first companies to adapt the Total Quality Management system when predominately Japanese companies were cornering the efficiency of manufacturing. In 1990 Motorola had total revenue of $10 billion with what is staggering growth for a large corporation of that size of 27%. The net income at its peak was $1.8 billion and also growing exponentially at 58%. Its market share was also an impressive 60%. On the surface the company was an astounding success story, an American dream.…

    • 977 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Sweeping vehicle maintenance according to their nature can be divided into preventive maintenance and preventive maintenance. Preventive maintenance is the maintenance of the content and opportunity of operation, according to the pre designated planning practice, the purpose is to prevent prevent generating and maintaining a sweeping car thing ability. Preventive maintenance can be divided into routine maintenance and planned maintenance. Routine maintenance content and opportunities and sweeping vehicle mileage. Such as routine maintenance, maintenance and seasonal maintenance stop. The mileage related travel planning content and opportunities for maintenance and cleaning vehicle, such as the level of maintenance, two maintenance etc.. In the planning of maintenance, maintenance work according to the plan that imposed for regular maintenance, maintenance work is regularly check if the results according to need to implement is called on-demand maintenance.…

    • 540 Words
    • 3 Pages
    Good Essays