Cell Phone Industry Analysis

Table of Contents

1. Introduction to the Cellular Service Provider Industry 2
2. SWOT 3
2.1. AT&T 3
2.2. Sprint Nextel 3
2.3. T-Mobile 3
2.4. Verizon 3
3. The Top 4 Competitors in the Cellular Service Provider Industry 3
3.1. AT&T 3
3.2. Sprint Nextel 3
3.3. T-Mobile 3
3.4. Verizon 3
4. Porter’s 5 Forces Error! Bookmark not defined.
4.1. Internal Rivalry Error! Bookmark not defined.
4.2. Threat of Entry Error! Bookmark not defined.
4.3. Substitutes and Complements Error! Bookmark not defined.
4.4. Bargaining Power of Suppliers Error! Bookmark not defined.
4.5. Bargaining Power of Buyers Error! Bookmark not defined.
4.6. Overall Market Attractiveness Error! Bookmark not defined.
5. Value Net Analysis Error! Bookmark not defined.
6. Financial Analysis Error! Bookmark not defined.
6.1. AT&T Error! Bookmark not defined.
6.2. Sprint Error! Bookmark not defined.
6.3. T-Mobile Error! Bookmark not defined.
6.4. Verizon Error! Bookmark not defined.
7. Future 3
7.1. Introduction 3
7.2. New Entrants and Providers 3
7.3. Cell Phones – Compliments Change Over Time 3
7.4. New Technologies / Applications / Features 3
7.5. Government Influence 3
7.6. New users 3
7.7. The Future is Bright 3
8. References 3

1. Introduction to the Cellular Service Provider Industry

A cell phone would be nothing with out a cellular service provider. In order for you and I to have teleconferences, talk with family and friends, or hold any type of conversation while on the go without being tied down by wires cellular service providers offer transmission services to us through radio frequency signals rather than through end-to-end wire communication like land lines. These services can sometimes be complemented with data, messaging, and GPS packages and even more. Due to our constant need to be connected with each other cellular service providers are continuing to grow in the domestic market. For an industry that started less than 30 years ago it had

References: Resource Shelf. (December 2007). Lists and Rankings: Top Ten U.S. Wireless Service Providers Fortune. (May 2008 issue). Top Industries. Retrieved April 21, 2008, from http://money.cnn.com/magazines/fortune/fortune500/2008/performers/industries/fastgrowers/. Cheng, Roger. (April 2008). Wireless Firms Aim to Connect In Pugh-to-Talk. The Wall Street Journal Online Kapko, Matt. (March 2008). Verizon adds exclusive channels ahead of AT&T planned TV launch Alleven, Monica. (April 2007). Carrier of the Year: Verizon Wireless. Wireless Week. April 1, 2007. Sprint Nextel Corporation. (December 2007). Sprint Nextel Investor Relations: 2007 Annual Report. Retrieved April 12, 2008, from http://media.corporate-ir.net/media_files/irol/12/127149/4QEarningsReleaseFINAL.pdf AT&T Corporation. (December 2007). AT&T Investor Relations: 2007 Annual report. Retrieved April 12, 2008, from http://www.att.com/Investor/ATT_Annual/downloads/07_ATTar_Complete10K.pdf Verizon Corporation. (December 2007). Verizon Wireless Investor Relations: 2007 Annual Report. Retrieved April 12, 2008, from http://news.vzw.com/investor/index.html FCC US Government. (December 2007). Telephone Subscribership in United States. Retrieved April 12, 2008, from http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-280980A1.pdf Chetan Sharma Consulting. (2007). US Data Wireless Market Update Q407. Retrieved April 12, 2008, from http://www.chetansharma.com/usmarketupdateq407.htm LeClaire, Jennifer. (October 2006). Sprint Nextel Suffers Fifth Straight Quarter of Losses. E-commerce Times. Retrieved April 19, 2008, from http://www.ecommercetimes.com/story/53920.html?welcome=1208814853 Carew, Sinead. (April 2008). Sprint Bets on Samsung Phone to Help Recovery. Retrieved April 19, 2008, from http://www.reuters.com/article/businessNews/idUSN3138159220080401 Bukeley, William M. (March 2008). How Well Do You Know..Telecommunications? Online WSJ. Retrieved April 19, 2008, from http://online.wsj.com/article/SB120647882889263401.html JASON Author Unkown. Cell Phone Manufacturers overview. Retrieved April 15, 2008, from http://www.phonedog.com/cell-phone-research/companies/manufacturers.aspx Norris, Michelle & Sydell Laura. (March 2008). FCC Auctions Off Airwaves. Retrieved April 15, 2008, from http://www.npr.org/templates/story/story.php?storyId=88690020 Associated Press. (March 19, 2008). US auction of cellphone airwaves nets 19.6 billion dollars. Business News. Retrieved April 19, 2008, from http://news.monstersandcritics.com/business/news/article_1396125.php Charny, Ben. (March 19, 2002). Cell phone to tap into unused airwaves. Retrieved April 15, 2008, from http://news.zdnet.com/2100-1009_22-863908.html Associated Press (unlisted) Verizon, AT&T win wireless airwave auction. Retrieved April 17, 2008, from http://www.cnn.com/2008/TECH/03/20/airwaves.auction.ap/index.html?eref=rss_tech Dunbar, John. (July 2007). FCC Approves Rules for Airwaves Auction. Associated Press. Retrieved April 17, 2008, from http://abcnews.go.com/Technology/wireStory?id=3432274 Kelley, Kevin. (October 2005). Why-Fi? Airwaves full of new technologies. Vermont Business Magazine. Retrieved April 19, 2008, from http://findarticles.com/p/articles/mi_qa3675/is_200510/ai_n15744743 Associated Press. (April 2006). Cell-Phone Industry Courts VOIP. Retrieved April 19, 2008, from http://www.wired.com/techbiz/media/news/2006/04/70629 Reisinger, Don. (July 2007). Could Google kill the cell phone industry? Retrieved April 17, 2008, from http://www.cnet.com/8301-13506_1-9747799-17.html Yared, Georges. (September 2007). Google (GOOG) and Apple (AAPL) turning cell phone Industry on its back. Retrieved April 17, 2008, from http://www.bloggingstocks.com/2007/09/07/google-goog-and-apple-aapl-turning-cell-phone-industry-on-it/ Kharif, Olga. (August 2006). A Quantum Leap for Cell Phones. Business Week Online. Retrieved April 20, 2008, from http://www.businessweek.com/technology/content/aug2006/tc20060821_810437.htm?campaign_id=bier_tcutsw Kawamoto, Dawn. (May 2007). Zander Hails the cell phone’s future. c/net.com Retrieved April 20, 2008, from http://www.news.com/Zander-hails-the-cell-phones-future/2100-1039_3-6182565.html Evans, James Huw. (March 2008). 21st Century Software Development. Suite 101 Retrieved April 20, 2008, from