By Varun Sridhar
1220739
I year-MBA-V
Introduction
Competitiveness Definition:
By the BusinessDictionary.com
Ability of a firm or a nation to offer products and services that meet the quality standards of the local and world markets at prices that are competitive and provide adequate returns on the resources employed or consumed in producing them.
Profiling organizational competitiveness:
Predictions of the 1990's as a decade of "white water rafting" and enormous change are coming true. In seemingly nano-seconds, world events change: political systems of centuries are overturned in weeks without bloodshed, wars are begun and ended in less time than it takes to complete the NBA playoffs or The Barclays Premier League, secure political futures are jeopardized with overnight polls. Firms that have been long honoured for excellence and success struggle to maintain market share. Firms known for growth and expansion face the unenviable task of downsizing and doing more with less. Service firms have replaced manufacturing firms as the dominant organizational form. An executive recently remarked that businesses that have taken over 50 years to build can be literally dismantled in less than two years if executives fail to adapt and change. In this more demanding and changing business context, the need to find new ways to compete becomes ever more important. Competitiveness has become a fundamental belief and goal that drives executive behaviour. Losing competitiveness means defeat. Gaining competitiveness becomes a constant quest. Finding new forms of competitiveness becomes a necessity. In the last few years, executives have begun to see that competitiveness is not based solely on product, technology, systems, or financial engineering.
Increasingly, executives are discovering that competitiveness is derived from within the organization, from how the