According to the most recently available world health organization statistics, worldwide obesity has more than doubled since 1980. So obesity is a serious, complex problem. Addressing obesity is key to building strong, healthy and sustainable communities.
The impact of obesity on t health of the consumers directly impacts the health of their business. Because as the world becomes more concerned about the public health consequences of obesity, suger-sweetned beverages have been blamed as the cause. So the company committed to being part of workable solutions to address obesity for the health of their consumers, employees, communities and ultimately their business.
What did the company do to deal with the problem?
Using evidence-based science. They are committed to using evidence-based science to guide the choice they offer and they way they educated about this choice
They innovate: they are committed to investing in development of products, sweeteners, packaging, equipment and marketing that fosters active, healthy living. They company thing that innovation has long been part of their history and remains critical to future success. Coca cola now offers more than 3,500 beverages-which is three times the number they offered a decade ago.they protofolio includes-full-, reuced-suger, low suger and no calorie sparkling beverages, wters, juices and juce drinks, teas,coffees and milk- and soy-based beverages.
To provides sweetness with fewer calories, they continue to innovate with products made with stevia, a sweetner that comes from natural oringins and has zero calories
They provide hydration choices and educate consumers about them: they are committed do bringing real choice to consumers everywhere and do educating them on the role their variety of beverages can play in sensible, balanced diets as well as active, healthy lifestyles.
They inform with transparency, they are committed to transparency ab out the nutritional contend