ad analysis
Clara Schmetter
Dr. Edwards
MWF (12:00-12:50)
ENGL 102
2015 Toyota Camry Ad Analysis
The advertisement, for the 2015 Toyota Camry I selected presents a photo of an pristine, eye-catching, bright red Toyota Camry in front of what looks like a disjointed bridge in the middle of a remote canyon. In the background, positioned before the gap in the bridge are two indistinguishable, suited male figures standing in front of a black SUV. One of the figures appears to have his arms up in frustration. In the foreground, however, stands a woman calmly resting against the car next to a panting dog. To the left of the car is a is an open briefcase which has exposed documents that are then strategically scattered in order to draw the reader's eye to the Toyota logo and their iconic slogan, "let's go places." In the top left-hand corner of the image are a series of clip sentences reading: "Started my Camry. Rescued a dog. Searched for the owners. Uncovered a plot. Escaped with the evidence. Took a leap of faith. Left them all behind.
Kept the dog." Directly under in large capitalized, and partially bold type-setted letters, it reads:
"The bold 2015 Camry," followed by the subtext; "one bold choice leads to another." The main message of this advertisement is to act boldly by buying Toyota's new innovative Camry.
The target audience for this advertisement is young to middle-aged drivers. The desire or compulsion to live audaciously is something those in their twenties and thirties can relate to as these are considered some of the most gallant and spirited years. The youthful looking woman, presumed to be the protagonist, is resting casually in front of the car which implies that the vehicle is designed for the new, young, and ambitious generation. By including the word "bold" more than once, the ad also emphasizes the daring and gritty nature of the car and those who are
suited to drive it. In this case, it is generally a younger generation that identifies with these
qualities.
Dr. Edwards
MWF (12:00-12:50)
ENGL 102
2015 Toyota Camry Ad Analysis
The advertisement, for the 2015 Toyota Camry I selected presents a photo of an pristine, eye-catching, bright red Toyota Camry in front of what looks like a disjointed bridge in the middle of a remote canyon. In the background, positioned before the gap in the bridge are two indistinguishable, suited male figures standing in front of a black SUV. One of the figures appears to have his arms up in frustration. In the foreground, however, stands a woman calmly resting against the car next to a panting dog. To the left of the car is a is an open briefcase which has exposed documents that are then strategically scattered in order to draw the reader's eye to the Toyota logo and their iconic slogan, "let's go places." In the top left-hand corner of the image are a series of clip sentences reading: "Started my Camry. Rescued a dog. Searched for the owners. Uncovered a plot. Escaped with the evidence. Took a leap of faith. Left them all behind.
Kept the dog." Directly under in large capitalized, and partially bold type-setted letters, it reads:
"The bold 2015 Camry," followed by the subtext; "one bold choice leads to another." The main message of this advertisement is to act boldly by buying Toyota's new innovative Camry.
The target audience for this advertisement is young to middle-aged drivers. The desire or compulsion to live audaciously is something those in their twenties and thirties can relate to as these are considered some of the most gallant and spirited years. The youthful looking woman, presumed to be the protagonist, is resting casually in front of the car which implies that the vehicle is designed for the new, young, and ambitious generation. By including the word "bold" more than once, the ad also emphasizes the daring and gritty nature of the car and those who are
suited to drive it. In this case, it is generally a younger generation that identifies with these
qualities.