Semester: FALL 2012
Instructor: Dr Chourides
Student’s names: Daghan Ozbilenler & Zhneya Mahmutov
Date: 17.12.12 ASSIGNMENT TITLE: “STRATEGIC PLANNING OF AMERICAN MANAGEMENT TECHNOLOGY COMPUTERS”
Introduction.
In this assignment we will show you Strategic Planning at the example of one company. The company name is AMT computers.
Executive Summary
By focusing on its strengths, its key customers, and the underlying values they need, American Management Technology will increase sales to more than $9 million in three years, while improving the gross margin on sales and cash management and working capital.
This business plan leads the way. It renews our vision and strategic focus: adding value to our target market segments, the small business and high-end home office users, in our local market. It also provides the step-by-step plan for improving our sales, gross margin, and profitability. In order to implement these changes and improve profitability, we plan to borrow another $100,000 long-term this year. The amount seems in-line with the balance sheet capabilities.
AMT is built on the assumption that the management of information technology for business is like legal advice, accounting, graphic arts, and other bodies of knowledge, in that it is not inherently a do-it-yourself prospect. Smart business people who aren 't computer hobbyists need to find quality vendors of reliable hardware, software, service, and support. They need to use these quality vendors as they use their other professional service suppliers, as trusted allies. AMT seeks to fulfill these needs and become the leader in business information technology for its region.
The Yearly Total Sales chart summarizes our ambitious sales forecast. We expect sales to increase from $5.3 million last year to more than $6 million next year and to more than $9 million in the last year of this plan.
1.1 Objectives *
References: Computer Hardware Reseller Business Plan, Pages 1-7, Available from http://www.bplans.com/computer_hardware_reseller_business_plan/financial_plan_fc.php#.UMSTNYOTyT4, (7/12/2012) AMT Computers, Available from http://www.amtcomputers.com/index.php?link=about, (7/12/2012) AMT Inc. http://www.mplans.com/computer_reseller_marketing_plan/controls_fc.php Dr Chourides, P , Principles of management; Strategic planning, Session 6