ADDADADAS
MARKETING PLAN
FIT
(FRUIT AND VEGETABLE WASH)
Prepared by:
Bautista, Angelica Lou P.
Dalupan, Ralph
De Guzman, Lester
CURRENT MARKETING SITUATION History
Fit Fruit and Vegetable Wash was introduced in the Philippines in April 14, 1999.
It was exclusively distributed by the company Proctor and Gamble.
Traditional washing of fruits and vegetables using water alone has been a long time practice in the Philippines.
During that time, P&G had a suggested retail price of the product for 3.00 pesos per sachet.
The market of the product however didn't survive even if the endorser was Dina Bonnevie an award-winning actress and exclusively distributed by Procter & Gamble.
Fit officially ended all rumors when it released a document from the Department of Health - Bureau of Food and Drugs (DOH-BFAD) assuring consumers that the product is 100% safe. But that didn't solve the problem. It didn't stop the rumors and bad publicity about the product. It also didn't help to expand the market of the product.
In May 7, 2001, the Procter & Gamble Company officially announced the discontinuation of Fit Fruit and Vegetable Wash effective on September 28, 2001. In a press release, Procter & Gamble said the rationale for discontinuing this product was the market for the products being too small. Although in other countries Fit Fruit and Vegetable Wash is still available.
CURRENT MARKETING SITUATION
Market Trends/Market Needs
The product’s visual effects after usage, the class of people that should be marketed
The ability to redesign the product and the advertisements involve
General trend especially the vegetarian consumers who eat organic foods play an important role in the growth of this product.
CURRENT MARKETING SITUATION
Environmental Analysis
In planning for the prelaunch of the product, it should be categorized by the changes and forces that affect the business either directly or indirectly
FIT
(FRUIT AND VEGETABLE WASH)
Prepared by:
Bautista, Angelica Lou P.
Dalupan, Ralph
De Guzman, Lester
CURRENT MARKETING SITUATION History
Fit Fruit and Vegetable Wash was introduced in the Philippines in April 14, 1999.
It was exclusively distributed by the company Proctor and Gamble.
Traditional washing of fruits and vegetables using water alone has been a long time practice in the Philippines.
During that time, P&G had a suggested retail price of the product for 3.00 pesos per sachet.
The market of the product however didn't survive even if the endorser was Dina Bonnevie an award-winning actress and exclusively distributed by Procter & Gamble.
Fit officially ended all rumors when it released a document from the Department of Health - Bureau of Food and Drugs (DOH-BFAD) assuring consumers that the product is 100% safe. But that didn't solve the problem. It didn't stop the rumors and bad publicity about the product. It also didn't help to expand the market of the product.
In May 7, 2001, the Procter & Gamble Company officially announced the discontinuation of Fit Fruit and Vegetable Wash effective on September 28, 2001. In a press release, Procter & Gamble said the rationale for discontinuing this product was the market for the products being too small. Although in other countries Fit Fruit and Vegetable Wash is still available.
CURRENT MARKETING SITUATION
Market Trends/Market Needs
The product’s visual effects after usage, the class of people that should be marketed
The ability to redesign the product and the advertisements involve
General trend especially the vegetarian consumers who eat organic foods play an important role in the growth of this product.
CURRENT MARKETING SITUATION
Environmental Analysis
In planning for the prelaunch of the product, it should be categorized by the changes and forces that affect the business either directly or indirectly