Whole Foods Market, 2005: Will There Be Enough Organic Food to Satisfy the Growing Demand?
Case 11
Whole Foods Market, 2005: Will there be enough organic food to satisfy the growing demand?
Summary
Whole food market is the world’s leading retailer of natural and organic food industry. A firm believer in the virtuous circle entwining food chain, human being and mother earth, they conduct their business true and consistent to their business mission and vision by producing the highest quality of products for its customers and high profits for its investors. Being a philanthropist and supporter of animal rights, Whole food market has established strong reputation with customers and suppliers. There are rivals in the industry and new entrants are seen penetrating the industry. At the time of the case (2005), Whole foods market is experiencing scarce resources in the organic produces and prime locations for their next business expansion.
Questions
1 What are the best strategies to tackle the growing demand for organic food?
2 How can Whole Foods Market expand their business further?
3 Will Whole Foods Market survive into the 10-15 years?
Analysis
General Environment
Global
Societies are more health conscious and better educated in many parts of the world. The major market for Whole Foods Market is United States, Canada and United Kingdom. Europe is a potential market growth.
Socio-cultural
A growing percentage of women working have led to an increase in singlehood and ready-to-eat meal. As more people becomes health conscious, demand for organic food increases as well.
Demographic
Ageing baby boomer expands the senior population which in turn would increase consumption spending. In Europe, population is increasing and there are significant suppliers of organic foods with build in acceptance amongst the people there.
Conclusion
Europe is the next breakthrough market to capitalise with growing number of buyers and suppliers of organic products.
Industry analysis
Overview
The natural and organic food retail industry is a fast
Whole Foods Market, 2005: Will there be enough organic food to satisfy the growing demand?
Summary
Whole food market is the world’s leading retailer of natural and organic food industry. A firm believer in the virtuous circle entwining food chain, human being and mother earth, they conduct their business true and consistent to their business mission and vision by producing the highest quality of products for its customers and high profits for its investors. Being a philanthropist and supporter of animal rights, Whole food market has established strong reputation with customers and suppliers. There are rivals in the industry and new entrants are seen penetrating the industry. At the time of the case (2005), Whole foods market is experiencing scarce resources in the organic produces and prime locations for their next business expansion.
Questions
1 What are the best strategies to tackle the growing demand for organic food?
2 How can Whole Foods Market expand their business further?
3 Will Whole Foods Market survive into the 10-15 years?
Analysis
General Environment
Global
Societies are more health conscious and better educated in many parts of the world. The major market for Whole Foods Market is United States, Canada and United Kingdom. Europe is a potential market growth.
Socio-cultural
A growing percentage of women working have led to an increase in singlehood and ready-to-eat meal. As more people becomes health conscious, demand for organic food increases as well.
Demographic
Ageing baby boomer expands the senior population which in turn would increase consumption spending. In Europe, population is increasing and there are significant suppliers of organic foods with build in acceptance amongst the people there.
Conclusion
Europe is the next breakthrough market to capitalise with growing number of buyers and suppliers of organic products.
Industry analysis
Overview
The natural and organic food retail industry is a fast