Whole Foods Market has managed to build a strong brand reputation and has achieved having unique products in their stores. They’ve mastered the ability to offer high quality organic food and carry a variety of products, which most organic markets are not able to achieve. Furthermore, when visiting their stores customers are welcomed into a positive employee environment (Whole Foods SWOT, n.d.).
Weaknesses:
Organic food is high priced and that causes a limitation in consumers. This only targets a small amount of shoppers. Another factor is that it limits the network of suppliers since the food needs to be organic. Lastly, Whole Foods Market success depends on the U.S. market and whether or not the consumer is economically stable.