Do you think that the media plays a role in substance abuse in adolescents and in adults?
The attitude towards drug and alcohol abuse has changed dramatically throughout history. Stefan
Hall analyzes the way addiction has been dramatized and how the attitude towards drugs have gradually changed from stark warnings about the dangers to satire and slapstick. (Hall) Fade in,
Fade out: addiction Recovery, in American film. The media has used countless advertising dollars to promote drugs and alcohol to young America. Today’s day and age of the 21st century movies and television shows have become more out right raunchy vulgar and profound. Drugs sex and fun have become the new craze of our time. The way the media portrays substance abuse is almost in an adoring point of view.
Children and young adults that view these films are exposed to so much adult behavior as if this is what they should be doing to look cool or make they seem all grown up. The way that drugs and alcohol are exposed in the media are in such an exaggerated way, it is almost unreal to what will actually happen. Not all film depict drugs and alcohol in this way some do shed light upon the pitfalls of people on drugs or the lifestyle, but mostly it is done in a glorified manner to make it seem like this behavior is acceptable. The media uses drug and alcohol to portray a life style of the high life, glamor and fame and fun. Although parents, schools, and the government are trying to get children and teenagers to
“just say no” to drugs, the media is telling them something completely different that blur the lines. Advertising companies spend more than $25 billion dollars on cigarette, alcohol, and prescription drugs advertising. The power of advertising and the influence it has on children is indescribable. Many ads use celebrity endorsers, humor, music, or attractive young models to attract young people to their products.
Cited: Stefan Hall “Fade in, Fade out: Addiction recovery, in American film, “Mirror on America: Eds. Joan T. Mims and Elizabeth M. Nollen. 4th ed., pag. 335. Victor C. Strasburger, MD, “Children, Adolescents, Substance Abuse and the Media.” Pediatrics.appublications.org Oct, 1, 2010 pp.791 www.nih.gov/about/budget.htm. 2010 Gilbert L. Fuld, MD Gina Ley Steiner “Us department of health and human services. The Surgeons General’s Call to Action to Prevent and Reduc