Addidas Vs Nike Research Paper

Nike and Addidas have reinvented the sportswear brands. They both attract consumers and created a vision that embedded top quality of products within the consumer’s mind. Nike is still known as one of the best providers in the sportswear market but Addidas is slowly reaching up its potential. Addidas is expanding rapidly and give Nike stiff completion on the market shares in the sportswear industry. Nike acquired Umbro, hurley, Converse and Cole Haan. Addidas extended its brand acquisition to Reebok and Rockport. Nike’s slogan is “Just do it” and Addidas slogan is “Impossible is nothing”. Nike and Addidas are both reputable brands globally. Noth of these companies are popular throughout every household. They both targets individuals that love
sports and encourage us to bring out our inner hero. Nike targets an individual that loves the sport of basketball and running. Addidas specialty is more in soccer and tennis. Nike is crushing Addidas when it comes to athlete sponsorships. Nike is more dominant in the USA but results have indicated success in the international market. Addias is still well known in the USA but their main priority is Europe. Nike manufactures their products in Taiwan and Korea. Addidas manufacture their products in Germany and Asia. Both, Addidas and Nike has a huge impact in soccer endorsements. Addidas has endorsed with high profile soccer superstars such as Lionel Messi. Kaka, and Ozil. While, Nike has endorsement with soccer sensation Ronaldo, Neymar and Ribery. Lastly, Nike seems to have the competitive edge over Addidas.