adida ag

We are innovation and design leaders who seek to help athletes of all skill levelsachieve peak performance with every product we bring to the market.We are a global organization that is socially and environmentally responsible, creativeand financially rewarding for our employees and shareholders.We are committed to continuously strengthening our brands and products to improveour competitive position and financial performance.In the medium term, we will extend our leading market position in Europe, expandour share of the US footwear market and be the fastest growing major sporting goodssupplier in Asia and Latin America. The resulting top-line growth, together with strictcost control and working capital improvements, will drive over-proportionate earningsgrowth.? Decision-making style: Centralized / programmedS.W.O.T. AnalysisStrengths? In many invents is the biggest sponsor ? Strong management team? Brand recognition and reputation? Diversity and variety in products offered on the web (footwear, apparel, sportingequipment, etc.)? Strong control over its own distribution channel? No bad reputation like child labor or environment pollution? In the Soccer industry, Adidas has a stronghold
Weaknesses? High prices in some products? E-commerce is limited to USA? The direct sale to consumers is creating conflicts with its own resellers? Online customer service not "helpful" or easy to find
Opportunities? Increase female participation in athletics ?Adidas by Stella McCartney?? Collaborate with other online retailers to offer Adidas products? Possibility of outsourcing the web development and e-commerce to a third partydeveloper
Threats? Nike's strong reputation in the footwear and apparel industry? Negative image created by the sponsored athletes (i.e. Kobe Bryant and his sexualassault case)? Increase in the Price of Raw materials? Continuing challenges in import/export duties
PEST AnalysisPoliticalAdidas policy is to control and monitor hazardous substance to