Ethics is defined as what is right and what is wrong. Every business should behave ethically. The moral principles that guide the way a business behaves are business Ethics. Ethics are moral guidelines to people or to an organisation which govern good behaviour. So behaving ethically is doing what is morally right. Doing an ethical business may always be not profitable but it will be more beneficial to company and the people involved in company as well as the people who are getting influenced by the company. If a company is acting ethically then it is trying to differentiate between right and wrong and then chose the right decision for everyone. It is very easy it identify any unethical behaviour. The unethical practise can be:-
Child Labour.
Unlawfully uses of copyrighted materials.
Bribery.
Ethical Principal:-
Deontological
Teleological/utilitarian
Virtues
Justices
Right based
Fairness
Now a day every organisation is facing ethical issues. Just to benefit themselves organisation takes various steps and action which may have negative impacts on its stakeholders which is unethical. Whether it’s Nike or Adidas both of them had gone through some unethical issues within their organisation. Every organisation is now focusing on ethical business practise, as it could possibly help to create a competitive advantage to gain market shares.
Ethics problem which Nike facing was a boycott of their products in the 1990’s because they used child labour in Cambodia which was completely unethical. In case of Adidas its uses sweatshops in Indonesia, Philippines and China which was highlighted before the London 2012 Olympic Games, with allegations that included 65 hour weeks for very low pay and physical and verbal abuse of their employees. Despite this thing Adidas was voted as number one ethical company in Germany where as it didn’t even make in top 15 in UK. Since UK covers lots of its market share, Adidas need