Adidas vs Nike Case Study
ADIDAS GROUP OF COMPANY
[pic]
[pic]
[pic]
[pic]
[pic]
[pic]
[pic]
[pic]
[pic]
[pic]
[pic]
[pic]
[pic]
Adidas Executive Board is composed of four members who reflect the diversity and internationality of the Group:
Herbert Hainer
The Chief Executive Officer
Glenn Bennett
Responsible for Global Operations
Robin J. Stalker
Responsible for Finance
Erich Stamminger
Responsible for Global Brands
Mission Statement
Our mission is to become the best sports brand in the world. To that end, we will never equate quantity with quality. Our founder Adi Dassler was passionate about sports. For Adi, the athlete came first. He gave those on the field, the court and that rack the unexpected and the little differences that made them more comfortable and improved performance. This is our legacy. This is what the brand stands for. This will never change.
Vision
Passion for Sport. This is Adidas. We consistently bring our passion to every single sport, wherever and whenever it is played. Whether it 's football in the park or the 100 meters at the Olympics - we have been there, we are there now, and we will always be there. Our dream is to bring our passion for sport, the athlete and the product, to anyone who comes into contact with Adidas.
Objectives 1. To achieve peak performance with every product we bring to the market. 2. To continuously create a product which is socially and environmentally responsible 3. To continuously strengthening brands and products to improve our competitive position. 4. To consistently delivering outstanding financial results. 5. To innovate and design leaders who seek to help athletes of all skill levels.
Overall Strategies 1. Developing a product with a choice: Whether it is athlete looking for the best possible equipment, or for casual consumer searching for the next fashion trend. We think this
[pic]
[pic]
[pic]
[pic]
[pic]
[pic]
[pic]
[pic]
[pic]
[pic]
[pic]
[pic]
[pic]
Adidas Executive Board is composed of four members who reflect the diversity and internationality of the Group:
Herbert Hainer
The Chief Executive Officer
Glenn Bennett
Responsible for Global Operations
Robin J. Stalker
Responsible for Finance
Erich Stamminger
Responsible for Global Brands
Mission Statement
Our mission is to become the best sports brand in the world. To that end, we will never equate quantity with quality. Our founder Adi Dassler was passionate about sports. For Adi, the athlete came first. He gave those on the field, the court and that rack the unexpected and the little differences that made them more comfortable and improved performance. This is our legacy. This is what the brand stands for. This will never change.
Vision
Passion for Sport. This is Adidas. We consistently bring our passion to every single sport, wherever and whenever it is played. Whether it 's football in the park or the 100 meters at the Olympics - we have been there, we are there now, and we will always be there. Our dream is to bring our passion for sport, the athlete and the product, to anyone who comes into contact with Adidas.
Objectives 1. To achieve peak performance with every product we bring to the market. 2. To continuously create a product which is socially and environmentally responsible 3. To continuously strengthening brands and products to improve our competitive position. 4. To consistently delivering outstanding financial results. 5. To innovate and design leaders who seek to help athletes of all skill levels.
Overall Strategies 1. Developing a product with a choice: Whether it is athlete looking for the best possible equipment, or for casual consumer searching for the next fashion trend. We think this