btec level 3 business unit12 p1-p2
To: Franek LTD Manager.
From:
Title: Internet & modern marketing
Date: 04/10/2013
Introduction: In this task I will describe the role of internet marketing within its modern marketing operation. This task will be related to how adidas operate with the use of internet marketing and how they’ve coped with the changes of modern marketing in recent years. In addition I will also relate different aspects to different businesses .The following below would be accessed:
The main business of the organisation
How it uses the internet to market its products or services
What role does the internet play in the marketing of these products?
First of all, modern marketing is the current way of marketing which resolves around customer by satisfying their needs in return for profit due to high sales it will generate. As a result of high competition and changes in technology, businesses tend to find new ways to satisfy customer’s needs. Internet marketing is way businesses deliver alternative and faster services to customer. It resolves around the internet (i.e. trading on the internet where business can advertise, sell product, research etc.)
Modern marketing also relates to services such as after sale services like free fitting of appliances and return & refund policies.
1.1 The main purpose of Adidas
Adidas is known to be one of the famous designers and manufacturers of sports clothing and accessories. They’re a multinational organization that has their branded products sold in different stores such as JD, Footlocker and Sports direct, however they also operate in stores as well as online. Adidas have gained a global awareness as a result of the quality product they sell but they’ve been successful because they have coped with changes such as completion level and other issues that have caused the downfall of some businesses in the UK and abroad. Adidas is a manufacturing business as well as a retailer; they sell their product to other
From:
Title: Internet & modern marketing
Date: 04/10/2013
Introduction: In this task I will describe the role of internet marketing within its modern marketing operation. This task will be related to how adidas operate with the use of internet marketing and how they’ve coped with the changes of modern marketing in recent years. In addition I will also relate different aspects to different businesses .The following below would be accessed:
The main business of the organisation
How it uses the internet to market its products or services
What role does the internet play in the marketing of these products?
First of all, modern marketing is the current way of marketing which resolves around customer by satisfying their needs in return for profit due to high sales it will generate. As a result of high competition and changes in technology, businesses tend to find new ways to satisfy customer’s needs. Internet marketing is way businesses deliver alternative and faster services to customer. It resolves around the internet (i.e. trading on the internet where business can advertise, sell product, research etc.)
Modern marketing also relates to services such as after sale services like free fitting of appliances and return & refund policies.
1.1 The main purpose of Adidas
Adidas is known to be one of the famous designers and manufacturers of sports clothing and accessories. They’re a multinational organization that has their branded products sold in different stores such as JD, Footlocker and Sports direct, however they also operate in stores as well as online. Adidas have gained a global awareness as a result of the quality product they sell but they’ve been successful because they have coped with changes such as completion level and other issues that have caused the downfall of some businesses in the UK and abroad. Adidas is a manufacturing business as well as a retailer; they sell their product to other