Btec Business Level 3 Unit 3 P4

Social Media Right near the top half of the campaign text are three large buttons that are meant to help direct viewers to the JNCO social media pages. These buttons are highly visible and are a nice, graphic addition to the simple share button Kickstarter has on all campaigns. However, there are some usability issues with the buttons. The only one that actually opens the JNCO page on its respective site when clicked is the Facebook button. The other buttons simply take you to the sites homepage, from where you would have to search for the JNCO profile. I would suggest switching the hyperlinks within the buttons so they all open up right to the JNCO profile and reduce work required by the user.

Logo, Pathos, Ethos

Logos is an appeal to logic and reasoning, ethos is an an appeal to credibility
Prove it is wearable by children of today and not just a fashion trend from the 1990s.
Improve the FAQ and Updates. Show that work is being consistently done on this project and pledgees can trust you to us their money well.
Provide a planned out budget or at least where you plan to manufacture your clothes and the cost of manufacturing in the location you specify.
Fix the hyperlinks within the social media buttons. Having malfunctioning buttons can send the message that the campaign is not serious or well thought out, this losing pledgee trust.

A highly successful KickStarter campaign that is well fleshed out and has great examples of FAQ and Updates is the World's First Custom Fit Sandals for Personalized Comfort by Wiivv. The campaign launched on March 23rd and in less than a month was 179% funded. This campaign has a goal of $250,000 and ended up raising $448,074. FAQ for this campaign are well fleshed and pay attention to specific details such as shipping, sizes offered, and cost. The Updates section is extremely well fleshed out with regular updates every couple of days since the campaign