Preview

Social Media For Nonprofits Analysis

Powerful Essays
Open Document
Open Document
4839 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Social Media For Nonprofits Analysis
Social Media for Nonprofits: Analysis and Discussion of Facebook for Habitat for Humanity San Luis Obispo

A Senior Project presented to the Faculty of the Journalism Department California Polytechnic State University, San Luis Obispo

In Partial Fulfillment of the Requirements for the Degree Bachelor of Science in Journalism

by Christine Gorney March 2011

© 2011 Christine Gorney

USE OF SOCIAL MEDIA FOR NONPROFITS Abstract In the past few years, social media has become a key strategy for public relations practitioners. Sites like Facebook have revolutionized online marketing and how businesses and organizations reach their publics. Large nonprofits utilize Facebook to

2

spread their messages and gain supporters and funds, …show more content…
This information is easy do-it-yourself tips and affordable to low-income families. The purpose of the action plan was to provide an example of how a small nonprofit can transform their Facebook page to help gain recognition and volunteers, to further their causes and to fundraise. The plan was given to Joy Miller, the PR and marketing coordinator for Habitat for Humanity, to implement. After two weeks and no changes on the Facebook page or posts, an interview was conducted with Joy to gain insight as to why the plan was never implemented. The following questions were asked: • • • • • • • • • Why has HFH San Luis Obispo County not utilized Facebook in the past? Why are you interested in utilizing the site now? Why was the plan not initiated? What were obstacles? Did you like the plan? Why or why not? Do you plan on initiating the plan sometime in the next month? Do you plan on changing the plan in any way? If so, how? What would help with future …show more content…
analysis (see figure 2) were made for the organization to follow and use to start updating the Habitat for Humanity San Luis Obispo County’s Facebook page. The key messages of the plan were: • • Habitat for Humanity is dedicated to eradicating poverty housing. Habitat for Humanity is looking for more volunteers and partners to help bring more affordable housing to those in need. • Habitat for Humanity is a source for information regarding home building and upkeep. This information is easy do-it-yourself tips and affordable to low-income families. The target publics included current and potential donors (from businesses to individuals), current and potential volunteers, and current and potential Habitat families that utilize the services of the organization. The following strategies were created to help advertise the key messages of the campaign to Habitat for Humanity San Luis Obispo County’s publics: • Increase awareness of Habitat for Humanity San Luis Obispo County by increasing the number of “likes” from 55 to 300. • Increase awareness of Habitat for Humanity’s Hike for Habitat event happening April 30 through Facebook advertising and
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Posch Food Campaign Research Paper
    • 304 Words
    • 2 Pages

    Posch Food Campaign Research Paper

    the Porch Food Campaign starts Wednesday March 9th (Yes, that is this Wednesday!!). If you haven't already made your payroll donations, please do so as soon as possible and/or feel free to donate at the register, thank you for your support. If for some reason you have not received a slip for the payroll donations please see Emily or I,Portia. Also, you can donate your time and volunteer with Porch helping with the next food sort or helping to deliver the food to families. The next food sort is April 18th at St. Thomas Moore's School from 8:30 a.m to Noon. Emily and I will have a sign up sheet for those who wish to volunteer and later dates for food delivery. Last year, we did $31,835 of produce in donations which equals 84,000…

    • 304 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    WK3_Preparing to Conduct Business Research - Part 1
    • 594 Words
    • 3 Pages

    WK3_Preparing to Conduct Business Research - Part 1

    Addressing the funding of nonprofits in today’s environment requires creativity. Government funding cuts play a major role in a non-profits currently surviving on a safety net established with the Recovery and Reinvestment Act of 2009 (Senior Homes). Nonprofits also often receive state funds; with the recent economic downturn the groups receiving state support are receiving less funding and the money sent is often in the rears. As state and federal budget cuts loom, resources for nonprofits must rely on the private sector for funding and support. From 1999 to 2009 there was a 31% increase in nonprofit organizations according to the latest data (Charitable Statistics). With this increase in nonprofit organizations, there is a more competitive market for the allotted monies from both public and private resources which cause straining in the market. Organizations must think outside the box to pursue fundraising and awareness to their cause and campaign to differentiate themselves from those with similar missions in such a competitive market. Streamlining data and administrative processes are underway with many nonprofits. Not possessing the funding to develop a digital presence can also cause funding to move slowly since online marketing is a way to raise awareness and attention to potential funding sources.…

    • 594 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Sacred Road: A Case Study
    • 690 Words
    • 3 Pages

    Sacred Road: A Case Study

    If the Government were to promote and fund volunteers to live on and work with the Native American communities, the change would be phenomenal. In the case of Sacred Road, this organization has been operating for several years nonstop helping to create a social connection with the natives. From my experience with Sacred Road, I have witnessed the effort this organization has put forth to help the natives. Some of the notable projects that Sacred Road has been undergoing is housing. Often As mentioned previously, the reservation living conditions are dismal. During my time in the summer of 2012, my brother-in-law worked in home of a single pregnant mother of three. Besides the normal signs of disrepair such as peeling paint, leaky roof, and refuse, this home featured two bathrooms with nonfunctioning toilets.…

    • 690 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Conrad Kekitabangs Executive Summary
    • 1189 Words
    • 5 Pages

    Conrad Kekitabangs Executive Summary

    We are a non-profit organization with a mission to connect people through lending to alleviate poverty. Seeking to put God’s love into action, San Diego hope for humanity bring people together to build homes, communities and hope. We inspire and empower people affected by hope, by building a better world through kindness to underprivileged youth and adults. San Diego hope for Humanity create content that educates, informs and inspires young youth and…

    • 1189 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Essay On Welcome Arms
    • 827 Words
    • 4 Pages

    Essay On Welcome Arms

    The program places families into renovated homes, but, of course nothing good in this world comes free. So the men of these families will work for the community as volunteers wherever needed. For example, they provide…

    • 827 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Clinical Shadowing Experience
    • 446 Words
    • 2 Pages

    Clinical Shadowing Experience

    I served as a student volunteer for Hammer and Nails a non-profit organization that works to serve the community with the mission of improving the quality of lives for low-income families through home repair. Most of the home owners in Canton, Ohio faced financial hardship and could not fund the extensive repair and renovation that their homes needed and thus relied on volunteer services for help. Through my time spent with Hammer and Nails I savored learning about the families within the community and how their lives were impacted by the local volunteers throughout many years. I enjoyed helping in the office with administrative work and with home renovations through painting and carpeting. I learned that a healthy life begins at home, and a clean and well-constructed home contributes to good physical and mental health.…

    • 446 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Habitat for Humanity
    • 1032 Words
    • 5 Pages

    Habitat for Humanity

    Habitat for Humanity originated at Koinonia Farm, which is a small Christian farming community located outside of Americus, Georgia. Clarence Jordan brought the idea to Millard Fuller, who is the founder and president of Habitat for Humanity International. They developed the idea of “partnership housing,” calling for families in need of a home to partner with volunteers to build affordable homes. In 1975 Fuller and his wife Linda established Habitat for Humanity with one clear vision in mind “a world where everyone has a decent place to live.” Habitat's ministry is based on the conviction that to follow the teachings of Jesus Christ we must reflect Christ's love in our own lives by loving and caring for one another. Our love must not be words only – it must be true love, which shows itself in action, this is the full forces that lead Fuller and his wife to establish this organization. Habitat provides an opportunity for people to put their faith and love into action, bringing diverse groups of people together to make affordable housing and better communities a reality for everyone. The idea of Habitat for Humanity is to work in partnership with God and people to build decent, affordable, houses in which people can live and grow into all what God has intended. The Fuller’s vision has become a successful reality that has presently helped build over 500,000 homes and helped over 2.5 million people worldwide. Habitat for humanity is operated based on two main sources: donations and mortgage payments of the homeowners. Donations generate from individuals, foundations, and businesses - their monies are used to purchase land and materials. The no-interest mortgage payments made by current Habitat homeowners greatly contribute to support the construction of additional Habitat homes. Some organizations such as Ameri-Corp may pay their volunteers with school courses and materials in return for their time.…

    • 1032 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Social Media Paper week4
    • 828 Words
    • 4 Pages

    Social Media Paper week4

    Facebook, Myspace, and Linkedin are three social media platforms with which many internet users are familiar with. The creation of these platforms has resulted in the formation of online communities where individuals can share information about themselves with other members. The use of these sites allow people to stay in connected to friends and family members, meet new people, and update information about themselves to share with others. These sites can also be used to post photos, upload videos, and link to other sites. Businesses have also found the advantages of using social media networks like Facebook, Myspace, and Linkedin. These sites give businesses the ability to advertise products and services in a manner that allows information to be easily searched, shared, and promoted. Organizations can also benefit through the use of social media platforms like Facebook, Myspace, and Linkedin. These sites help organizations promote their cause, fund raise, and inform individuals.…

    • 828 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Habitat for Humanity
    • 1727 Words
    • 7 Pages

    Habitat for Humanity

    Habitat is able to make housing affordable to low-income families because houses are sold through a no-profit mortgage. Individuals, corporations, faith groups and others provide vital financial support. Homeowners and volunteers build under trained supervision. Since its founding in 1976, Habitat for Humanity has built over 350,000 houses, providing shelter for more than 1.75 million people in nearly 90 countries. We seek to eliminate poverty housing and homelessness from the world and to make decent shelter a matter of conscience and action.…

    • 1727 Words
    • 7 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Hurricane Harvey In Houston
    • 132 Words
    • 1 Page

    Hurricane Harvey In Houston

    We, as a team, selected this project because of our experiences with Harvey. thankfully none of us were affected as bad to lose our homes, but we know that our fellow Houstonians have lost much more and need our help. We may not be able to do much, like donate money, but we can do our small part and lessen the pressure on these parents trying to start all over again.…

    • 132 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Better Essays

    Human Service Organization
    • 1031 Words
    • 5 Pages

    Human Service Organization

    Some Community collaborations, marketing and public relations strategies United Way uses are benefits, campaign, fundraisers, pledges, donations, build playgrounds and volunteer mentors. Located on the United Way’s website, is a list of different activities hosted by United Way. This is a great marketing tool. Different vendor fairs make it possible to inform their community about United Way, the importance of it and how…

    • 1031 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Won T You Be My Neighbor Analysis
    • 921 Words
    • 4 Pages

    Won T You Be My Neighbor Analysis

    Peter Lovenheim, the author of “Won’t You Be My Neighbor” tells the story of how he wasn’t interested in getting to know his neighbors until a murder-suicide occurred on his block. What happened next was he was inviting himself to sleep over his neighbors to finally get past the boundaries that divided them. He described the boundaries that kept him from getting to know his neighbors as “property lines that isolate us from the people we are physically to; our neighbors.” (458) With regards to this, those lines will always be there, but social media doesn’t have boundaries. You can connect with anyone, not limited to just your neighborhood but the whole world. After Lovenheim learned about his neighbors and one in particular who was battling cancer. He recalls “my goal shifted: could we build a supportive community around her—in effect, patch together a real neighborhood?” (460) To answer his question, yes and in fact very easily. A practical and painless solution would to be, create a private Facebook page for your neighbors who are willing to help. Even Silver would be impressed how people who weren’t great friends could bond together and really make a difference. Those invisible lines would be no more, but in place of them a community ready to help better each other. Carpooling, babysitting, among countless other problems could be solved just from reaching out to your neighbors on Facebook. Furthermore, Facebook is just one tool to be used. There are countless other outlets of social media able to help unite us…

    • 921 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Non-Profit And Short Child Development
    • 71 Words
    • 1 Page

    Non-Profit And Short Child Development

    For example, if the non-profit is a pre-school, administrative staff or board members can create short child development posts that reflect the philosophy of the school. Non-profits can also use twitter to inform users, in brief, of the activities of the non-profit. For the nonprofit, Twitter is especially advantageous because Twitter followers can read updates about the non-profit or view photos without having to navigate through an entire page of…

    • 71 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Case Study Habitat For Humanity
    • 574 Words
    • 3 Pages

    Case Study Habitat For Humanity

    Habitat for Humanity does not give away free homes to anyone. Habitat for Humanity provides housing that families can afford. Every family that receives a home puts in as much work as a volunteer and they contribute 300 to 500 hours of "sweat equity" on the construction of their home or someone else's home, as their website states. The website states there are a lot of myths about Habitat for Humanity. People assume families receive completely free homes, when in fact this is not true. A lot of hard work goes into building these…

    • 574 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Letter of Engagement
    • 370 Words
    • 2 Pages

    Letter of Engagement

    We also plan to use social media to raise awareness among individuals in the community.…

    • 370 Words
    • 2 Pages
    Good Essays
    Read More

Related Topics