Aditya Birla Case Study
Introduction:
The roots of Aditya Birla Group can be traced back to the 19th century, when Seth Shivnarain Birla began trading in cotton in the picturesque town of Pilani in the Rajasthan Desert. Through India’s arduous 1850s, the Birla business expanded rapidly. Aditya Vikram Birla, the Group’s legendary leader, soaked up the principles by which G. D. Birla lived. The Group grew and consolidated its portfolio through a spate of acquisitions and Greenfield projects. Today, the Group is a dominant player in all of the sectors in which it operates a total revenue of approximately US$40 billion in year 2012
Literature Review:
Source:-Internal Company documents, Mumbai
Symbol: Aditya Birla shows the sun rising over two circles – an inner circle symbolising the internal universe of the Aditya Birla Group with an outer circle symbolising its external universe; and a dynamic meeting of rays converging and diverging between the two.
Vision: To be a premium global conglomerate with a clear focus on each business.
Mission: To deliver superior value to customers, shareholders, employees, and society at large.
Values: Integrity (Honesty in every Action), Commitment (Deliver on promise), Passion (Energised Action), Seamlessness (Boundary less in Letter and Spirit) and Speed (One step ahead always)
Review and Findings:
Aditya Birla Group has built an organisational structure on cultural values and explored beyond the country boundaries, it is reflecting the concept of the Indian Value of Valour to explore out in the world .The values of Integrity defines the value of Indian culture like Lord Ram , Commitment defines the value of the high spirit that of duty we are obliged to like Prince Abhimanyu , Passion defines the high drive towards excellence like Ekalavya, Seamlessness shows just like unity in diversity and Speed provides the virtue of Dronacharya to strategically think ahead.
Fred Luthans in his book “An Evidence Based Approach Organisational Behaviour” Edition
The roots of Aditya Birla Group can be traced back to the 19th century, when Seth Shivnarain Birla began trading in cotton in the picturesque town of Pilani in the Rajasthan Desert. Through India’s arduous 1850s, the Birla business expanded rapidly. Aditya Vikram Birla, the Group’s legendary leader, soaked up the principles by which G. D. Birla lived. The Group grew and consolidated its portfolio through a spate of acquisitions and Greenfield projects. Today, the Group is a dominant player in all of the sectors in which it operates a total revenue of approximately US$40 billion in year 2012
Literature Review:
Source:-Internal Company documents, Mumbai
Symbol: Aditya Birla shows the sun rising over two circles – an inner circle symbolising the internal universe of the Aditya Birla Group with an outer circle symbolising its external universe; and a dynamic meeting of rays converging and diverging between the two.
Vision: To be a premium global conglomerate with a clear focus on each business.
Mission: To deliver superior value to customers, shareholders, employees, and society at large.
Values: Integrity (Honesty in every Action), Commitment (Deliver on promise), Passion (Energised Action), Seamlessness (Boundary less in Letter and Spirit) and Speed (One step ahead always)
Review and Findings:
Aditya Birla Group has built an organisational structure on cultural values and explored beyond the country boundaries, it is reflecting the concept of the Indian Value of Valour to explore out in the world .The values of Integrity defines the value of Indian culture like Lord Ram , Commitment defines the value of the high spirit that of duty we are obliged to like Prince Abhimanyu , Passion defines the high drive towards excellence like Ekalavya, Seamlessness shows just like unity in diversity and Speed provides the virtue of Dronacharya to strategically think ahead.
Fred Luthans in his book “An Evidence Based Approach Organisational Behaviour” Edition
References: 1. Ashok.Som (May/Jun 2010). Human Resource Management. India: Wiley Publishers 2. Fred Luthans (2011). An Evidence Based Approach: Organisational Behaviour Nebraska:The Mcgraw Hill Companies 3. C.Rajagoplachari (1987).Mahabharata .India: Sahithya Akademi.