Preview

Aditya Birla Group's Idea Cellular

Satisfactory Essays
Open Document
Open Document
462 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Aditya Birla Group's Idea Cellular
IDEA Cellular:- IDEA Cellular is a publicly listed company, having listed on BSE & NSE in March 2007. It is the 3rd largest mobile services operator in India with wireless revenue market share at 15 % in Q1 FY 2013, and subscriber base of over 117 million. Idea has consistently stayed ahead of the industry in VLR reporting, and has the 3rd highest base of active subscribers. Idea is a pan-India integrated GSM operator and has its own NLD and ILD operations, and ISP license. With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 country operators in the world. Idea operates across all 22 service areas with 2G services and 3G services spread in over 3,000 towns and 10,000 villages. Idea has a network of over 97,000 2G and 3G cell sites covering the entire length and breadth of the country. Idea has nearly 4,000 Service Centres servicing Idea subscribers across the country, including over 650 special Experience Zones for 3G promotion. Idea’s service delivery platform is ISO 9001:2008 certified, making it the only operator in the country to have this standard certification for all 22 service areas and the corporate office. Idea’s thought leadership on Mobile Number Portability (MNP) has enabled it to stay as the top gainer with highest net gain, with over 3.7 million mobile users preferring Idea network. Idea’s strong growth in the Indian telephony market comes from its deep penetration in non-urban & rural markets. It has the highest share of rural subscribers as a percentage of total subscribers, amongst other GSM players. In fact, 2 out of every 3 new Idea subscribers come from rural/ semi-urban India. Idea won the ‘Best Brand Campaign’ at the esteemed World Communication Awards 2011. It also recently won 3 Awards at the ET Telecom Awards 2012, in the following categories Customer Experience Enhancement, Excellence in Marketing and Innovative products, respectively.

It is also the winner of ‘The Emerging Company of

You May Also Find These Documents Helpful

  • Powerful Essays

    Glt-1 Analysis

    • 1181 Words
    • 5 Pages

    In addition, telecommunications in India has become one of the fastest growing telecom markets in the world. Urban tele density now exceeds 100% and rural tele density is steadily growing. In 1994, mobile cellular was introduced and as of 2013, it has 893,862 million subscribers, and telephone main lines totaling 31.08 million in 2012 according to the CIA database. In 2011, broadcast media had more than 100 million homes that had access to cable and satellite TV.…

    • 1181 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    P1 Unit 3 Business Btec

    • 1364 Words
    • 6 Pages

    In addition it is the world’s biggest mobile telecommunication company, this company is measured by subscribes as well as 2011 revenues.…

    • 1364 Words
    • 6 Pages
    Good Essays
  • Good Essays

    The first private telecommunications service provider in India to launch national and international long-distance service…

    • 960 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    mcommerce

    • 3143 Words
    • 13 Pages

    GSM Association. 2000. Half a billion customers in sight for GSM - the world 's leading…

    • 3143 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    They also second world rank in telephones (main lines in use) with 151 million. Finally in mobile cellular is the 3rd in world rank with 279 million.…

    • 952 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Business Analysis Project

    • 11576 Words
    • 47 Pages

    References: Ansoff, H., 2008. The New Corporate Strategy, Ch6. Available through: Wiley. [ Accessed 30 November 2011]…

    • 11576 Words
    • 47 Pages
    Powerful Essays
  • Powerful Essays

    shubh muhurath

    • 1730 Words
    • 6 Pages

    Idea Cellular has become the topmost company in the telecom sector in India on the basis of the quality of its services. And so in the future also, the company must continue to provide its customers with better facilities for this will help the company to grow and prosper.…

    • 1730 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Idea cellular, a part of Aditya Birla group, is one of India’s leading GSM mobile services operator.This telecom company has licenses to operate in all 22 service areas. Presently it is operating in 13 circles. Idea Cellular value-added services like GPRS, call conference, GSM, GPS and also provides customized solutions according to business specific needs.With a customer base of 98 million as on August 2011, it is among top 25 telecom companies.Through merger and acquisitions, Idea Cellular has received established service areas for mobile operations. In January 2001 it merged with Tata Cellular, which had service area in Andhra Pradesh. In June 2001, through its acquisition of RPG Cellcom, it received Madhya Pradesh service area. In January 2004 it received service areas of Haryana, Uttar Pradesh and Kerala through its acquisition of Escotel Mobile Communication (Escotel). In 2006 it became part of Aditya Birla Group. Idea Cellular has acquired 40.8% stake in Spice Communication.Idea has a network of over 70,000 cell sites covering the entire length and breadth of the country. Idea has over 3,000 Service Centres servicing Idea subscribers across the country, including 450 special Experience Zones for 3G promotion. Idea’s service delivery platform is ISO 9001:2008 certified, making it the only operator in the country to have this standard certification for all 22 service areas and the corporate office.MilestonesIt received the 'CARE' service in the 'Best Billing or Customer Care Solution' award at the GSM Association Awards in Barcelona, SpainIdea Cellular won an award for the 'Bill Flash' service at GSM Association Awards in Barcelona, Spain.Recent developments:Idea Cellular has tied up with Taiwan’s handset manufacturer HTC offering two touch phone models targeting the premium segment in India. The two Taiwan made models called…

    • 2041 Words
    • 9 Pages
    Good Essays
  • Satisfactory Essays

    History of Grameen Phone

    • 630 Words
    • 3 Pages

    Since its inception in March 1997, Grameenphone has built the largest cellular network in the country with over 10,000 base stations in more than 5700 locations. Presently, nearly 98 percent of the country's population is within the coverage area of the Grameenphone network.…

    • 630 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Turkcell is a mobile communication company based in Turkey that started its operations in 1994. It was the time when Turkey first met the mobile communications. Its competitors are Vodafone and Avea. Turkcell is listed on the Istanbul (IMKB) and Newyork stock exchanges since 2000. It is the first Turkish company to ever be listed on the NYSE. Turckcell has over 34.1 million subscribers all over turkey and this has made it the leading and largest operator in the country with a market share of 54%. Its investments within Turkey are worth over 8.8 billion US dollars and through the years, it has continuosly increased the variety of its services as well as the quality of its services. Turkcell offers technologies that enable fast data transfer such as “TurkcellEdge”. Turkcell also provides GSM services internationally. Through Fintur and its affiliates, Turkcell has increased the number of its subscribers base by over 9.6 million. In 2002, Turkcell received a prize for Best New Service in World Communication Awards. In 2007, it entered the INFO Tech 100 list which is based on the financial data obtained from S&P.…

    • 3494 Words
    • 14 Pages
    Good Essays
  • Good Essays

    Report on Airtel

    • 2217 Words
    • 9 Pages

    The early 1990s, Sunil Mittal had also launched the country's first fax machines and its first…

    • 2217 Words
    • 9 Pages
    Good Essays
  • Satisfactory Essays

    Idea 3

    • 2011 Words
    • 10 Pages

    commonly referred to as Idea, is an Indian mobile network operator based in Mumbai, India. Idea is a pan-India integrated GSM operator offering 2G and 3G services, and has its own NLD and ILD operations, and ISP license. With revenue in excess of $4 billion; revenue market share of nearly 15%; and subscriber base of over 121 million in FY 2013, Idea is India’s third largest mobile operator. Idea ranks among the top 10 country operators in the world with a traffic of over 1.5 billion minutes a day. Idea launch in tamilnadu 2009. Started in this network.…

    • 2011 Words
    • 10 Pages
    Satisfactory Essays
  • Powerful Essays

    Idea Cellular Brand

    • 4260 Words
    • 18 Pages

    Idea Cellular is a part of the US $24 billion Aditya Birla Group and a leading GSM mobile services operator with licenses to operate in 13 telecom service areas in India. The company has operations in Delhi, Himachal Pradesh, Rajasthan, Haryana, Uttar Pradesh (W) & Uttaranchal, Uttar Pradesh (E), Madhya Pradesh& Chhattisgarh, Gujarat, Maharashtra & Goa, Andhra Pradesh and Kerala with the planned expansion into Mumbai, Bihar &Jharkhand. Idea’s footprint will cover nearly 70 percent of India’s telephony potential. Idea Cellular had 16.13 Million subscribers as on June30, 2007, and had a market share of 15.4 percent as on June 30, 2007 in its 11 service areas of operation.…

    • 4260 Words
    • 18 Pages
    Powerful Essays
  • Good Essays

    An_Introduction_To_Cryptography

    • 24144 Words
    • 122 Pages

    Northern Telecom, Ltd. IDEA is a trademark of Ascom Tech AG. Network Associates Inc. may…

    • 24144 Words
    • 122 Pages
    Good Essays
  • Powerful Essays

    Project feasibility

    • 1603 Words
    • 7 Pages

    Every new venture begins with an idea. In our context, we take an idea to be a description of a need or problem of some constituency coupled with a concept of a possible solution. (A characterization of this phase is still work in process on this site.)…

    • 1603 Words
    • 7 Pages
    Powerful Essays