"Adnams Case Related to a Wake Up for Westminster" Strategic Management
Address the following questions:
1. Identify and assess the key factors in the macro environment that have, or might, affect the UK beer industry. (30 Marks)
2. Present a Five Forces analysis of the competitive environment of the UK beer industry and discuss the changing nature and effect of these forces.
(30 Marks)
3. Against the background of a declining industry, the brewer and pub operator Adnams seem to be bucking the trends. Assess the strategic directions chosen by Adnams that have aided their progress. (40 Marks)
Submission Deadline: 9.00 am Monday 28 March 2011
(Business School Assignment Box and StudySpace Electronic Drop Box)
Political
In times where the ‘industry needs a supportive policy agenda, it is disappointing that the Government’s general policy direction seems destined to achieve the opposite.’ (A wake up for Westminster). It is evident that the Government is not favouring the beer industry. Furthermore, Governments tax and regulatory policy for tackling alcohol misuse is likely to increase further significant costs on the industry. This suggests that the government is failing to address the problem and rather leaving the industry more weakened.
According to ‘A recent Ernst & Young report calculated that Government revenue from the production and sales of beer equates to over £9 billion.’ (A wake up for Westminster). It is somewhat surprising considering the revenue the beer sales generates that the government has opted to be less favorable. Also considering the fact that the country is recovering from a recession it would make sense to generate as much revenue as possible. However, maybe the government strongly beliefs that the beer industry will still
1. Identify and assess the key factors in the macro environment that have, or might, affect the UK beer industry. (30 Marks)
2. Present a Five Forces analysis of the competitive environment of the UK beer industry and discuss the changing nature and effect of these forces.
(30 Marks)
3. Against the background of a declining industry, the brewer and pub operator Adnams seem to be bucking the trends. Assess the strategic directions chosen by Adnams that have aided their progress. (40 Marks)
Submission Deadline: 9.00 am Monday 28 March 2011
(Business School Assignment Box and StudySpace Electronic Drop Box)
Political
In times where the ‘industry needs a supportive policy agenda, it is disappointing that the Government’s general policy direction seems destined to achieve the opposite.’ (A wake up for Westminster). It is evident that the Government is not favouring the beer industry. Furthermore, Governments tax and regulatory policy for tackling alcohol misuse is likely to increase further significant costs on the industry. This suggests that the government is failing to address the problem and rather leaving the industry more weakened.
According to ‘A recent Ernst & Young report calculated that Government revenue from the production and sales of beer equates to over £9 billion.’ (A wake up for Westminster). It is somewhat surprising considering the revenue the beer sales generates that the government has opted to be less favorable. Also considering the fact that the country is recovering from a recession it would make sense to generate as much revenue as possible. However, maybe the government strongly beliefs that the beer industry will still